> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Trial Activated Value: Total Value of Activations

> Track the total monetary value of trial activations. Measure expected revenue from activated trials.

<Tip>
  Trial Activated Value measures the total monetary value associated with all trial activation events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Trial Activated Value** = **SUM** ( Value ) **WHERE** event\_type = trial\_activated
</Info>

### Formula Components

| Metric                                                                       | Definition                                 |
| ---------------------------------------------------------------------------- | ------------------------------------------ |
| [**Trial Activated**](/reference/metrics/funnel/conversions/trial-activated) | Total trial activation events              |
| **Value**                                                                    | Expected value assigned to each activation |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your SaaS tracked **250 trial activations** this month with varying plan intents.

| Activation Segment | Count   | Expected LTV | Total Value   |
| ------------------ | ------- | ------------ | ------------- |
| Power users        | 50      | \$8,000      | \$400,000     |
| Standard users     | 120     | \$3,000      | \$360,000     |
| Casual users       | 80      | \$1,000      | \$80,000      |
| **Total**          | **250** | -            | **\$840,000** |

***

## How It Works

This metric sums the expected monetary value associated with each trial activation. Value is typically calculated based on historical activated-to-paid conversion rates and expected lifetime value by activation behavior. Activated users have significantly higher expected value than non-activated trials.

***

## When to Use

| Scenario            | Action                                |
| ------------------- | ------------------------------------- |
| Revenue forecasting | Project revenue from activated trials |
| Activation scoring  | Prioritize high-value activated users |
| Campaign ROI        | Compare activation value to spend     |
| Product analytics   | Track value by activation milestone   |

***

## Related Metrics

| Metric                                                                                     | Relationship         |
| ------------------------------------------------------------------------------------------ | -------------------- |
| [Trial Activated](/reference/metrics/funnel/conversions/trial-activated)                   | Count of activations |
| [Cost per Trial Activated](/reference/metrics/funnel/conversions/cost-per-trial-activated) | Cost per activation  |
| [Trial Started Value](/reference/metrics/funnel/conversions/trial-started-value)           | Top-funnel value     |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)