> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Trial Activated: Track Trial User Activations

> Track the total number of trial activation events. Monitor users completing key actions during trial.

<Tip>
  Trial Activated measures the total number of times trial users completed activation steps, tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Trial Activated** = **COUNT** ( Events ) **WHERE** event\_type = trial\_activated
</Info>

### Formula Components

| Metric                             | Definition                                |
| ---------------------------------- | ----------------------------------------- |
| **Events**                         | All tracked events from the Upstack pixel |
| **event\_type = trial\_activated** | Filters to only trial activation events   |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your SaaS tracked trial activation milestones this month.

| Activation Milestone | Trial Started | Trial Activated | Activation Rate |
| -------------------- | ------------- | --------------- | --------------- |
| Week 1 cohort        | 250           | 175             | 70%             |
| Week 2 cohort        | 220           | 160             | 73%             |
| Week 3 cohort        | 280           | 195             | 70%             |
| Week 4 cohort        | 300           | 225             | 75%             |
| **Total**            | **1,050**     | **755**         | **72%**         |

***

## How It Works

This metric counts all trial activated events tracked by the Upstack pixel. A trial activated event fires when a trial user completes key activation milestones (e.g., completing onboarding, using core features). Activated users convert to paid at significantly higher rates.

***

## When to Use

| Scenario                | Action                              |
| ----------------------- | ----------------------------------- |
| Activation optimization | Improve trial-to-activation rate    |
| Conversion prediction   | Identify high-propensity converters |
| Onboarding analysis     | Track activation funnel drop-off    |
| Product-market fit      | Measure feature adoption in trials  |

***

## Related Metrics

| Metric                                                                                     | Relationship        |
| ------------------------------------------------------------------------------------------ | ------------------- |
| [Trial Started](/reference/metrics/funnel/conversions/trial-started)                       | Top of trial funnel |
| [Trial Converted](/reference/metrics/funnel/conversions/trial-converted)                   | End of trial funnel |
| [Cost per Trial Activated](/reference/metrics/funnel/conversions/cost-per-trial-activated) | Acquisition cost    |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)