> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Trial Converted Value: Revenue from Trial Conversions

> Track the monetary value of trial-to-paid conversions. Measure actual revenue from your trial funnel.

<Tip>
  Trial Converted Value totals the revenue from free trials that converted to paid subscriptions.
</Tip>

## Formula

<Info>
  **Trial Converted Value** = **SUM** ( value ) **FROM** trial\_converted events
</Info>

### Formula Components

| Metric                      | Definition                                                                  |
| --------------------------- | --------------------------------------------------------------------------- |
| **value**                   | The monetary value of each trial conversion (first payment or expected LTV) |
| **trial\_converted events** | Events fired when trials convert to paid                                    |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **107 trial conversions** in January with an average first payment of **\$99**.

| Metric                | Value    | Notes                          |
| --------------------- | -------- | ------------------------------ |
| Trial Converted       | 107      | Paid conversions               |
| Avg Conversion Value  | \$99     | Average first payment          |
| Trial Converted Value | \$10,593 | Total revenue from conversions |

***

## How It Works

This metric sums the value attribute from all trial\_converted events. The value typically represents the first payment amount or expected LTV, giving you actual revenue attribution for your trial funnel.

***

## When to Use

| Scenario                   | Action                                           |
| -------------------------- | ------------------------------------------------ |
| Revenue attribution        | Track revenue generated from trial conversions   |
| ROAS calculation           | Calculate return on trial acquisition spend      |
| Channel revenue comparison | Compare revenue contribution by source           |
| Funnel value analysis      | Understand monetary impact of trial optimization |

***

## Related Metrics

| Metric                                                                                         | Relationship                        |
| ---------------------------------------------------------------------------------------------- | ----------------------------------- |
| [Trial Converted](/reference/metrics/funnel/conversions/trial-converted)                       | Count of conversions                |
| [Trial Converted Cost](/reference/metrics/funnel/conversions/trial-converted-cost)             | Cost to acquire converted customers |
| [Subscription Created Value](/reference/metrics/funnel/conversions/subscription-created-value) | Value from new subscriptions        |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)