> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Trial Converted: Track Free Trial Conversions

> Track when free trials convert to paid subscriptions. Measure trial-to-paid conversion performance.

<Tip>
  Trial Converted counts the number of free trials that successfully convert to paid subscriptions.
</Tip>

## Formula

<Info>
  **Trial Converted** = **COUNT** ( trial\_converted events )
</Info>

### Formula Components

| Metric                      | Definition                                      |
| --------------------------- | ----------------------------------------------- |
| **trial\_converted events** | Events fired when a trial user converts to paid |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your SaaS application tracked **267 trial\_converted events** in January from **892 trial starts**.

| Metric                | Value | Notes              |
| --------------------- | ----- | ------------------ |
| Trial Started         | 892   | Trial initiations  |
| Trial Converted       | 267   | Converted to paid  |
| Trial Conversion Rate | 29.9% | Trial-to-paid rate |

***

## How It Works

The Upstack pixel tracks `trial_converted` events when trial users complete their first payment or transition to a paid subscription. This is the critical conversion point in the SaaS funnel.

***

## When to Use

| Scenario                   | Action                                         |
| -------------------------- | ---------------------------------------------- |
| Trial funnel optimization  | Measure trial-to-paid conversion rate          |
| Channel quality assessment | Compare conversion rates by acquisition source |
| Onboarding analysis        | Identify factors impacting trial conversion    |
| Revenue forecasting        | Project paid conversions from trial volume     |

***

## Related Metrics

| Metric                                                                               | Relationship                  |
| ------------------------------------------------------------------------------------ | ----------------------------- |
| [Trial Converted Cost](/reference/metrics/funnel/conversions/trial-converted-cost)   | Cost per converted trial      |
| [Trial Converted Value](/reference/metrics/funnel/conversions/trial-converted-value) | Revenue from conversions      |
| [Trial Started](/reference/metrics/funnel/conversions/trial-started)                 | Beginning of the trial funnel |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)