> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Trial Extended Value: Track Extended Trial Revenue

> Measure total revenue attributed to extended trials. Understand the monetary value generated by trial extension events.

<Tip>
  Trial Extended Value represents the total monetary value attributed to trial extension events based on downstream conversions.
</Tip>

## Formula

<Info>
  **Trial Extended Value** = **SUM** ( attributed\_value ) **WHERE** event = trial\_extended
</Info>

### Formula Components

| Metric                      | Definition                                                              |
| --------------------------- | ----------------------------------------------------------------------- |
| **attributed\_value**       | Revenue attributed to each trial extension based on conversion tracking |
| **event = trial\_extended** | Filters to trial extension events only                                  |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your SaaS tracked **280 trial extensions** in Q4 with **\$44,800** in attributed value.

| Extension Type  | Extensions | Attributed Value | Avg Value/Extension |
| --------------- | ---------- | ---------------- | ------------------- |
| Sales-Granted   | 140        | \$25,200         | \$180               |
| Support-Granted | 80         | \$11,200         | \$140               |
| Automated       | 60         | \$8,400          | \$140               |
| **Q4 Total**    | **280**    | **\$44,800**     | **\$160**           |

***

## How It Works

The Upstack Pixel attributes revenue to trial extension events by tracking the path from extension through to paid subscription. While extended trials convert at lower rates than standard trials, the users who do convert often become valuable long-term customers.

***

## When to Use

| Scenario                    | Action                                        |
| --------------------------- | --------------------------------------------- |
| Calculate extension ROI     | Compare value against Cost per Trial Extended |
| Justify extension policies  | Show revenue from extended evaluations        |
| Optimize extension criteria | Identify which extensions generate value      |
| Forecast revenue            | Include extension pipeline in projections     |

***

## Related Metrics

| Metric                                                                               | Relationship                                |
| ------------------------------------------------------------------------------------ | ------------------------------------------- |
| [Trial Extended](/reference/metrics/funnel/conversions/trial-extended)               | Count of events this value is attributed to |
| [Cost per Trial Extended](/reference/metrics/funnel/conversions/trial-extended-cost) | Acquisition cost to compare against value   |
| [Trial Converted Value](/reference/metrics/funnel/conversions/trial-converted-value) | Final conversion value comparison           |

[See all Funnel Conversion metrics →](/reference/metrics/funnel/conversions)