> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Trial Started Value: Total Value of Trial Starts

> Track the total monetary value of trial starts. Measure expected revenue from trial cohorts.

<Tip>
  Trial Started Value measures the total monetary value associated with all trial start events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Trial Started Value** = **SUM** ( Value ) **WHERE** event\_type = trial\_started
</Info>

### Formula Components

| Metric                                                                   | Definition                                  |
| ------------------------------------------------------------------------ | ------------------------------------------- |
| [**Trial Started**](/reference/metrics/funnel/conversions/trial-started) | Total trial start events                    |
| **Value**                                                                | Expected value assigned to each trial start |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your SaaS tracked **400 trial starts** this month with varying plan intents.

| Trial Type   | Count   | Expected LTV | Total Value   |
| ------------ | ------- | ------------ | ------------- |
| Enterprise   | 40      | \$10,000     | \$400,000     |
| Professional | 120     | \$2,500      | \$300,000     |
| Starter      | 240     | \$500        | \$120,000     |
| **Total**    | **400** | -            | **\$820,000** |

***

## How It Works

This metric sums the expected monetary value associated with each trial start. Value is typically calculated based on historical trial-to-paid conversion rates and expected lifetime value by plan type. This helps quantify the potential revenue from trial cohorts.

***

## When to Use

| Scenario               | Action                                |
| ---------------------- | ------------------------------------- |
| Revenue forecasting    | Project revenue from trial pipeline   |
| Cohort analysis        | Compare trial value over time         |
| Campaign ROI           | Calculate return on trial acquisition |
| Segment prioritization | Focus on high-value trial segments    |

***

## Related Metrics

| Metric                                                                                 | Relationship              |
| -------------------------------------------------------------------------------------- | ------------------------- |
| [Trial Started](/reference/metrics/funnel/conversions/trial-started)                   | Count of trial starts     |
| [Cost per Trial Started](/reference/metrics/funnel/conversions/cost-per-trial-started) | Cost per trial            |
| [Trial Activated Value](/reference/metrics/funnel/conversions/trial-activated-value)   | Value of activated trials |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)