> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Webinar Registered Value: Lead Value from Webinars

> Track the monetary value attributed to webinar registrations. Measure expected lead value.

<Tip>
  Webinar Registered Value totals the monetary value attributed to webinar registrations.
</Tip>

## Formula

<Info>
  **Webinar Registered Value** = **SUM** ( value ) **FROM** webinar\_registered events
</Info>

### Formula Components

| Metric                         | Definition                                                 |
| ------------------------------ | ---------------------------------------------------------- |
| **value**                      | The monetary value attributed to each webinar registration |
| **webinar\_registered events** | Events fired when users register for webinars              |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **138 webinar registrations** in January with an average attributed value of **\$75**.

| Metric                   | Value    | Notes                           |
| ------------------------ | -------- | ------------------------------- |
| Webinar Registered       | 138      | Registrations                   |
| Avg Registration Value   | \$75     | Expected value per registration |
| Webinar Registered Value | \$10,350 | Total lead value                |

***

## How It Works

This metric sums the value attribute from all webinar\_registered events. The value typically represents expected revenue based on historical conversion rates from webinar registration to customer.

***

## When to Use

| Scenario            | Action                                 |
| ------------------- | -------------------------------------- |
| Webinar ROI         | Calculate return on webinar investment |
| Pipeline projection | Estimate revenue from webinar leads    |
| Channel comparison  | Compare lead value by source           |
| Topic strategy      | Prioritize high-value webinar topics   |

***

## Related Metrics

| Metric                                                                                   | Relationship           |
| ---------------------------------------------------------------------------------------- | ---------------------- |
| [Webinar Registered](/reference/metrics/funnel/conversions/webinar-registered)           | Count of registrations |
| [Webinar Registered Cost](/reference/metrics/funnel/conversions/webinar-registered-cost) | Cost per registration  |
| [Demo Requested Value](/reference/metrics/funnel/conversions/demo-requested-value)       | Compare lead values    |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)