> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add to Carts Value: Track Cart Monetary Intent

> Measure the total monetary value of products added to cart. Analyze shopping intent in dollars to optimize high-value product pages and promotions.

<Tip>
  Add to Carts Value measures the total monetary value of all products added to shopping carts.
</Tip>

## Formula

<Info>
  **Add to Carts Value** = **SUM** ( Add to Cart Event Values )
</Info>

### Formula Components

| Metric                       | Definition                                                      |
| ---------------------------- | --------------------------------------------------------------- |
| **Add to Cart Event Values** | Product price multiplied by quantity for each add-to-cart event |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store tracked **1,521 add-to-cart events** in January with varying product values.

| Product Category | Add to Carts | Avg Value | Total Value  |
| ---------------- | ------------ | --------- | ------------ |
| Premium Items    | 312          | \$89.00   | \$27,768     |
| Core Products    | 847          | \$45.00   | \$38,115     |
| Accessories      | 362          | \$18.00   | \$6,516      |
| **Total**        | **1,521**    | —         | **\$72,399** |

***

## How It Works

Add to Carts Value sums the monetary value of each add-to-cart event. The Upstack Pixel captures the product price and quantity when visitors add items to cart, calculating value as price × quantity for each event.

***

## When to Use

| Scenario                   | Action                                           |
| -------------------------- | ------------------------------------------------ |
| Revenue potential analysis | Forecast potential revenue from cart intent      |
| Product merchandising      | Identify which products drive highest cart value |
| Promotion effectiveness    | Compare value impact of discounts vs. full price |
| Segment comparison         | Analyze cart value by traffic source or audience |

***

## Related Metrics

| Metric                                                                                    | Relationship                     |
| ----------------------------------------------------------------------------------------- | -------------------------------- |
| [Add to Carts](/reference/metrics/funnel/engagement/add-to-carts)                         | Count of cart additions (volume) |
| [Add to Cart Rate](/reference/metrics/funnel/engagement/add-to-cart-rate)                 | Conversion rate to cart          |
| [Initiate Checkouts Value](/reference/metrics/funnel/engagement/initiate-checkouts-value) | Value progressing to checkout    |
| [Cart Abandonment Rate](/reference/metrics/funnel/engagement/cart-abandonment-rate)       | Percentage of cart value lost    |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)