> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add to Wishlist Value: Total Wishlist Revenue Potential

> Track the total monetary value of products added to wishlists. Measure purchase intent and identify high-value products driving customer interest.

<Tip>
  Add to Wishlist Value measures the total monetary value of products added to wishlists, representing potential future revenue and purchase intent.
</Tip>

## Formula

<Info>
  **Add to Wishlist Value** = **SUM** ( Product Value ) **WHERE** event = add\_to\_wishlist
</Info>

### Formula Components

| Metric                        | Definition                                                  |
| ----------------------------- | ----------------------------------------------------------- |
| **Product Value**             | The price or value of the product added to the wishlist     |
| **event = add\_to\_wishlist** | Filters to only add-to-wishlist events tracked by the pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your Shopify store tracked **\$47,250** in Add to Wishlist Value last month from 1,890 wishlist additions.

| Week   | Wishlist Additions | Add to Wishlist Value | Avg. Item Value |
| ------ | ------------------ | --------------------- | --------------- |
| Week 1 | 450                | \$11,250              | \$25.00         |
| Week 2 | 480                | \$12,000              | \$25.00         |
| Week 3 | 520                | \$13,000              | \$25.00         |
| Week 4 | 440                | \$11,000              | \$25.00         |

***

## How It Works

The Upstack Pixel captures the `add_to_wishlist` event when visitors save products to their wishlists. Each event includes the product's value, which is summed to calculate total Add to Wishlist Value. This metric represents latent demand and potential future purchases.

***

## When to Use

| Scenario                         | Action                                                |
| -------------------------------- | ----------------------------------------------------- |
| Measuring purchase intent        | Track which products generate the most wishlist value |
| Identifying high-demand products | Focus marketing on products with high wishlist values |
| Planning inventory               | Stock products that show strong wishlist interest     |
| Retargeting campaigns            | Target users who added high-value items to wishlists  |

***

## Related Metrics

| Metric            | Relationship                                   |
| ----------------- | ---------------------------------------------- |
| Add to Wishlist   | Count of wishlist additions (volume vs. value) |
| Add to Cart Value | Similar metric for cart additions              |
| Conversion Value  | Revenue from completed purchases               |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)