> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Click Button Value: Button Click Revenue

> Track total monetary value from button click events. Measure engagement quality by seeing which button interactions lead to higher-value conversions.

<Tip>
  Total monetary value associated with button click events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Click Button Value** = **SUM** ( Click Button Event Values )
</Info>

### Formula Components

| Metric                        | Definition                                           |
| ----------------------------- | ---------------------------------------------------- |
| **Click Button Event Values** | Monetary value attributed to each button click event |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your marketing landing pages generated **\$84,200** in attributed click button value last month:

| Button Type | Click Value | Clicks | Avg Value/Click |
| ----------- | ----------- | ------ | --------------- |
| Buy Now     | \$42,800    | 8,200  | \$5.22          |
| Add to Cart | \$24,100    | 5,400  | \$4.46          |
| Learn More  | \$11,600    | 3,800  | \$3.05          |
| Quick View  | \$5,700     | 2,100  | \$2.71          |

"Buy Now" buttons generate the highest value per click, indicating visitors who click them convert at higher order values.

***

## How It Works

Click Button Value sums the monetary value attributed to each button click event tracked via the Upstack pixel. This captures the downstream revenue impact of specific button interactions. Higher values indicate that visitors clicking those buttons tend to complete purchases with larger order totals.

***

## When to Use

| Scenario                     | Action                                                  |
| ---------------------------- | ------------------------------------------------------- |
| Evaluating CTA effectiveness | Compare click values across different button types      |
| Prioritizing page layout     | Feature buttons with highest click-to-value ratios      |
| Assessing traffic quality    | Higher click value suggests qualified visitors          |
| Campaign optimization        | Target audiences driving high-value button interactions |

***

## Related Metrics

| Metric                                                                          | Relationship                               |
| ------------------------------------------------------------------------------- | ------------------------------------------ |
| [Custom Events](/reference/metrics/funnel/engagement/custom-event)              | Button clicks are tracked as custom events |
| [View Contents Value](/reference/metrics/funnel/engagement/view-contents-value) | Product view value (similar value metric)  |
| [Add to Carts Value](/reference/metrics/funnel/engagement/add-to-carts-value)   | Cart addition value (similar value metric) |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)      | Total revenue from completed conversions   |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)