> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact Value: Form Submission Revenue

> Track total monetary value from contact form events. Measure lead quality by seeing which contact submissions drive higher-value conversions.

<Tip>
  Total monetary value associated with contact form submissions tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Contact Value** = **SUM** ( Contact Event Values )
</Info>

### Formula Components

| Metric                   | Definition                                                      |
| ------------------------ | --------------------------------------------------------------- |
| **Contact Event Values** | Monetary value attributed to each contact form submission event |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your contact forms generated **\$34,800** in attributed value last month:

| Form Type       | Contact Value | Submissions | Avg Value/Contact |
| --------------- | ------------- | ----------- | ----------------- |
| Product Inquiry | \$18,400      | 420         | \$43.81           |
| Support Request | \$8,200       | 310         | \$26.45           |
| Quote Request   | \$6,100       | 85          | \$71.76           |
| General Contact | \$2,100       | 180         | \$11.67           |

Quote requests have the highest value per contact, indicating visitors requesting quotes tend to complete purchases with larger order totals.

***

## How It Works

Contact Value sums the monetary value attributed to each contact form submission event. This captures the downstream revenue impact of customer inquiries and support interactions. Higher values indicate that certain contact types correlate with larger eventual purchases.

***

## When to Use

| Scenario                       | Action                                            |
| ------------------------------ | ------------------------------------------------- |
| Evaluating form performance    | Compare contact values across form types          |
| Prioritizing support resources | Focus on inquiry types with highest value         |
| Assessing lead quality         | Higher contact value suggests qualified prospects |
| Campaign optimization          | Target audiences driving high-value inquiries     |

***

## Related Metrics

| Metric                                                                          | Relationship                             |
| ------------------------------------------------------------------------------- | ---------------------------------------- |
| [Lead](/event-tracking/event-taxonomy/standard-events/lead)                     | Alternative lead capture event           |
| [View Contents Value](/reference/metrics/funnel/engagement/view-contents-value) | Value from product views                 |
| [Add to Carts Value](/reference/metrics/funnel/engagement/add-to-carts-value)   | Value from cart additions                |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)      | Total revenue from completed conversions |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)