> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contacts: Track Contact Form Submissions

> Track contact form submissions on your site. Measure customer inquiries and lead generation to understand prospect engagement with your business.

<Tip>
  Contacts measures the total number of times visitors submitted a contact form or initiated contact on your site.
</Tip>

## Formula

<Info>
  **Contacts** = **COUNT** ( Contact Events )
</Info>

### Formula Components

| Metric             | Definition                                                                                        |
| ------------------ | ------------------------------------------------------------------------------------------------- |
| **Contact Events** | Individual contact submissions tracked when a visitor submits a contact form or initiates contact |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your store recorded **697 contact form submissions** in March, indicating strong interest from prospective customers:

| Week   | Contacts | Change |
| ------ | -------- | ------ |
| Week 1 | 158      | —      |
| Week 2 | 172      | +8.9%  |
| Week 3 | 184      | +7.0%  |
| Week 4 | 183      | -0.5%  |

***

## How It Works

The Upstack pixel fires a contact event each time a visitor submits a contact form or initiates contact through your site. This includes submissions from contact pages, inquiry forms, callback requests, and any other contact touchpoints. Each successful submission counts as one contact event.

***

## When to Use

| Scenario                        | Action                                                 |
| ------------------------------- | ------------------------------------------------------ |
| Measure lead generation         | Track contact volume to understand prospect interest   |
| Evaluate campaign effectiveness | Compare contacts before and after campaign launch      |
| Identify channel performance    | Analyze which traffic sources drive the most inquiries |
| Optimize contact forms          | Monitor submission trends after form changes           |

***

## Related Metrics

| Metric                                                                     | Relationship                                |
| -------------------------------------------------------------------------- | ------------------------------------------- |
| [Contact Value](/reference/metrics/funnel/conversions/contact-value)       | Monetary value attributed to contact events |
| [Cost per Contact](/reference/metrics/funnel/conversions/cost-per-contact) | Ad spend efficiency for generating contacts |
| [Leads](/reference/metrics/funnel/conversions/lead)                        | Similar inquiry metric for lead submissions |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)