> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Downloaded Value: Total Value of Downloads

> Track the total monetary value of content download events. Measure the expected value of content-engaged leads.

<Tip>
  Content Downloaded Value measures the total monetary value associated with all content download events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Content Downloaded Value** = **SUM** ( Value ) **WHERE** event\_type = content\_downloaded
</Info>

### Formula Components

| Metric                                                                            | Definition                               |
| --------------------------------------------------------------------------------- | ---------------------------------------- |
| [**Content Downloaded**](/reference/metrics/funnel/engagement/content-downloaded) | Total content download events            |
| **Value**                                                                         | Expected value assigned to each download |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your B2B company tracked **300 content downloads** this month with varying lead values.

| Content Type     | Downloads | Lead Value | Total Value  |
| ---------------- | --------- | ---------- | ------------ |
| Enterprise Guide | 50        | \$150      | \$7,500      |
| Industry Report  | 100       | \$75       | \$7,500      |
| How-To Template  | 150       | \$25       | \$3,750      |
| **Total**        | **300**   | -          | **\$18,750** |

***

## How It Works

This metric sums the expected monetary value associated with each content download. Value is typically calculated based on historical lead-to-opportunity conversion rates and expected deal size by content type. This helps prioritize high-value content investments.

***

## When to Use

| Scenario             | Action                                  |
| -------------------- | --------------------------------------- |
| Content ROI          | Calculate value generated by each asset |
| Lead scoring         | Prioritize high-value content engagers  |
| Pipeline forecasting | Project revenue from content leads      |
| Asset optimization   | Focus on highest-value content types    |

***

## Related Metrics

| Metric                                                                                          | Relationship             |
| ----------------------------------------------------------------------------------------------- | ------------------------ |
| [Content Downloaded](/reference/metrics/funnel/engagement/content-downloaded)                   | Count of downloads       |
| [Cost per Content Downloaded](/reference/metrics/funnel/engagement/cost-per-content-downloaded) | Cost per download        |
| [Lead Value](/reference/metrics/funnel/conversions/lead-value)                                  | Value of qualified leads |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)