> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Downloaded: Track Content Downloads

> Track the total number of content download events. Monitor lead magnet and gated content engagement.

<Tip>
  Content Downloaded measures the total number of times visitors downloaded content such as whitepapers, guides, or ebooks, tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Content Downloaded** = **COUNT** ( Events ) **WHERE** event\_type = content\_downloaded
</Info>

### Formula Components

| Metric                                | Definition                                |
| ------------------------------------- | ----------------------------------------- |
| **Events**                            | All tracked events from the Upstack pixel |
| **event\_type = content\_downloaded** | Filters to only content download events   |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your B2B SaaS tracked content downloads by asset type this quarter.

| Content Type    | Downloads | Leads Generated | Conversion Rate |
| --------------- | --------- | --------------- | --------------- |
| Whitepaper      | 450       | 180             | 40%             |
| Ebook           | 380       | 140             | 37%             |
| Industry Report | 220       | 100             | 45%             |
| Template        | 550       | 165             | 30%             |
| **Total**       | **1,600** | **585**         | **37%**         |

***

## How It Works

This metric counts all content downloaded events tracked by the Upstack pixel. A content download event fires when a visitor successfully downloads gated or ungated content. This helps measure content marketing effectiveness and lead generation.

***

## When to Use

| Scenario             | Action                                    |
| -------------------- | ----------------------------------------- |
| Content performance  | Measure which assets drive most downloads |
| Lead generation      | Track top-of-funnel lead magnets          |
| Campaign attribution | Attribute downloads to marketing sources  |
| Content ROI          | Calculate return on content investment    |

***

## Related Metrics

| Metric                                                                                          | Relationship                   |
| ----------------------------------------------------------------------------------------------- | ------------------------------ |
| [Lead](/reference/metrics/funnel/conversions/lead)                                              | Leads generated from downloads |
| [Webinar Registered](/reference/metrics/funnel/conversions/webinar-registered)                  | Another lead gen activity      |
| [Cost per Content Downloaded](/reference/metrics/funnel/engagement/cost-per-content-downloaded) | Cost per download              |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)