> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Cost per User Removed: Track Removal Acquisition Cost

> Track the average ad spend per user removed event. Calculate advertising cost relative to team management events.

<Tip>
  Cost per User Removed measures the average advertising spend relative to each user removal event tracked.
</Tip>

## Formula

<Info>
  **Cost per User Removed** = **Channel Spend** ÷ **User Removed Events**
</Info>

### Formula Components

| Metric                                                                | Definition                              |
| --------------------------------------------------------------------- | --------------------------------------- |
| **Channel Spend**                                                     | Total advertising spend across channels |
| [**User Removed**](/reference/metrics/funnel/engagement/user-removed) | Total user removal events tracked       |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Ratio                   |

***

## Example

Your B2B platform had **\$10,000** in ad spend and **50 user removed** events this month.

| Metric                    | Value        | Calculation          |
| ------------------------- | ------------ | -------------------- |
| Channel Spend             | \$10,000     | Total ad spend       |
| User Removed Events       | 50           | Team members removed |
| **Cost per User Removed** | **\$200.00** | \$10,000 ÷ 50        |

***

## How It Works

This metric divides your total channel spend by the number of user removed events. While removals aren't a marketing goal, this metric provides context for account management patterns relative to acquisition investment.

***

## When to Use

| Scenario                | Action                                   |
| ----------------------- | ---------------------------------------- |
| Account health analysis | Monitor removal rates vs spend           |
| Campaign attribution    | Track team changes by acquisition source |
| Churn correlation       | Identify spend patterns before churn     |
| Seat economics          | Understand cost per seat lifecycle       |

***

## Related Metrics

| Metric                                                                        | Relationship              |
| ----------------------------------------------------------------------------- | ------------------------- |
| [User Removed](/reference/metrics/funnel/engagement/user-removed)             | Count of removal events   |
| [User Removed Value](/reference/metrics/funnel/engagement/user-removed-value) | Value of removal events   |
| Cost per Account Deleted                                                      | Full account closure cost |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)