> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Find Location Value: Total Event Revenue

> Track the total monetary value of Find Location events from your Upstack Pixel. Measure engagement-driven revenue from store locator interactions.

<Tip>
  Find Location Value measures the total monetary value of all Find Location events tracked by your Upstack Pixel.
</Tip>

## Formula

<Info>
  **Find Location Value** = **SUM** ( value ) **WHERE** event = find\_location
</Info>

### Formula Components

| Metric                                                       | Definition                                              |
| ------------------------------------------------------------ | ------------------------------------------------------- |
| **value**                                                    | The monetary value passed with each Find Location event |
| [**event = find\_location**](/event-tracking/event-taxonomy) | Filters to Find Location events tracked by the pixel    |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store's Find Location feature generated **\$2,450** in attributed value last month from users searching for nearby store locations.

| Week   | Find Location Events | Find Location Value |
| ------ | -------------------- | ------------------- |
| Week 1 | 342                  | \$580.00            |
| Week 2 | 398                  | \$675.00            |
| Week 3 | 356                  | \$605.00            |
| Week 4 | 347                  | \$590.00            |

***

## How It Works

When a visitor triggers a Find Location event on your site, the Upstack Pixel captures the event along with any associated value. Find Location Value sums all these values over your selected time period, giving you insight into the revenue potential of location-based engagement.

***

## When to Use

| Scenario                        | Action                                                        |
| ------------------------------- | ------------------------------------------------------------- |
| Measuring store locator ROI     | Compare Find Location Value against feature development costs |
| Optimizing local SEO            | Track value from users searching for locations                |
| Evaluating omnichannel strategy | Assess online-to-offline engagement value                     |
| Campaign analysis               | Measure location-based engagement from ad campaigns           |

***

## Related Metrics

| Metric                                                                          | Relationship                           |
| ------------------------------------------------------------------------------- | -------------------------------------- |
| [Find Locations](/reference/metrics/funnel/engagement/find-location)            | Event count this value is derived from |
| Cost per Find Location                                                          | Efficiency metric for location events  |
| [View Contents Value](/reference/metrics/funnel/engagement/view-contents-value) | Similar value metric for product views |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)