> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Find Location: Store Locator Events Count

> Track store locator usage on your site. Measure how many visitors search for physical store locations to understand local purchase intent.

<Tip>
  Find Location measures the total number of times visitors used a store locator or searched for physical store locations on your site.
</Tip>

## Formula

<Info>
  **Find Location** = **COUNT** ( Find Location Events )
</Info>

### Formula Components

| Metric                   | Definition                                                                                 |
| ------------------------ | ------------------------------------------------------------------------------------------ |
| **Find Location Events** | Individual store locator searches tracked when a visitor looks up physical store locations |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your retail site recorded **2,847 store locator searches** in April, indicating strong interest in physical store visits:

| Week   | Find Location | Change |
| ------ | ------------- | ------ |
| Week 1 | 652           | —      |
| Week 2 | 718           | +10.1% |
| Week 3 | 743           | +3.5%  |
| Week 4 | 734           | -1.2%  |

***

## How It Works

The Upstack pixel fires a find location event each time a visitor uses your store locator functionality. This includes searches by zip code, city, or using the visitor's current location to find nearby stores. Each search counts as one find location event, helping you understand how often visitors are looking to visit physical stores.

***

## When to Use

| Scenario                       | Action                                                         |
| ------------------------------ | -------------------------------------------------------------- |
| Measure local purchase intent  | Track store locator usage to gauge interest in in-store visits |
| Evaluate omnichannel campaigns | Compare find location events before and after local campaigns  |
| Identify geographic demand     | Analyze which regions drive the most store searches            |
| Optimize store locator UX      | Monitor usage trends after store locator improvements          |

***

## Related Metrics

| Metric                                                                          | Relationship                                              |
| ------------------------------------------------------------------------------- | --------------------------------------------------------- |
| [Find Location Value](/reference/metrics/funnel/engagement/find-location-value) | Monetary value attributed to find location events         |
| Cost per Find Location                                                          | Ad spend efficiency for generating store locator searches |
| [Sessions](/reference/metrics/funnel/awareness/sessions)                        | Broader context for visitor engagement                    |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)