> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Select Content Value: Track Engagement Revenue

> Track the total monetary value of select content events. Measure engagement value when visitors click on products or content in lists.

<Tip>
  Select Content Value measures the total monetary value of select content events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Select Content Value** = **SUM** ( value ) **WHERE** event\_type = select\_content
</Info>

### Formula Components

| Metric                            | Definition                                               |
| --------------------------------- | -------------------------------------------------------- |
| **value**                         | The monetary value passed with each select content event |
| **event\_type = select\_content** | Filters to select content events only                    |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your Shopify store tracked **2,450 select content events** in the past 30 days, with a total value of **\$18,750**.

| Metric                | Value    | Notes                         |
| --------------------- | -------- | ----------------------------- |
| Select Content Events | 2,450    | Product clicks from listings  |
| Select Content Value  | \$18,750 | Sum of product values clicked |
| Avg Value per Event   | \$7.65   | \$18,750 ÷ 2,450              |

***

## How It Works

Select Content Value sums the `value` property from all `select_content` events tracked by the Upstack pixel. This event fires when visitors click on a product or content item from a list, such as a collection page, search results, or recommended products carousel. The value typically represents the product price at the time of selection.

***

## When to Use

| Scenario                              | Action                                                                          |
| ------------------------------------- | ------------------------------------------------------------------------------- |
| Comparing product listing performance | Identify which collections or search results drive the highest engagement value |
| Measuring discovery effectiveness     | Track how much potential revenue flows through product discovery touchpoints    |
| Optimizing merchandising              | Compare select content value across different product placements and layouts    |
| Funnel analysis                       | Understand the value entering your consideration stage before add-to-cart       |

***

## Related Metrics

| Metric                                                                          | Relationship                                                |
| ------------------------------------------------------------------------------- | ----------------------------------------------------------- |
| [View Contents Value](/reference/metrics/funnel/engagement/view-contents-value) | Value at the product detail page stage (after selection)    |
| [Add to Carts Value](/reference/metrics/funnel/engagement/add-to-carts-value)   | Value at the add-to-cart stage (after viewing)              |
| [Select Contents](/reference/metrics/funnel/engagement/select-content)          | Count of select content events (use with value for average) |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)