> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Select Content: Content Selection Events

> Track select content events when visitors click promotions, banners, or featured items on your Shopify store. Measure content engagement.

<Tip>
  Select Content counts the total number of times visitors select or click on content elements like promotional banners, featured products, or recommendation carousels.
</Tip>

## Formula

<Info>
  **Select Content** = **COUNT** ( select\_content events )
</Info>

### Formula Components

| Metric                     | Definition                                                                           |
| -------------------------- | ------------------------------------------------------------------------------------ |
| **select\_content events** | Individual clicks on content elements such as promotions, banners, or featured items |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your Shopify store recorded **2,156 content selections** last week across promotional elements.

| Content Type            | Selections | Click-Through Rate |
| ----------------------- | ---------- | ------------------ |
| Hero Banner             | 847        | 4.2%               |
| Product Recommendations | 612        | 3.8%               |
| Category Spotlights     | 389        | 2.9%               |
| Sale Badges             | 308        | 5.1%               |

***

## How It Works

Select Content events fire when visitors interact with highlighted content elements on your store. The Upstack Pixel captures these interactions along with the content identifier, helping you understand which promotional placements and featured content resonate with visitors.

***

## When to Use

| Scenario                           | Action                                                       |
| ---------------------------------- | ------------------------------------------------------------ |
| Testing banner effectiveness       | Compare select content rates across different banner designs |
| Low engagement on promotions       | Reposition content or improve visual hierarchy               |
| Optimizing product recommendations | Track which recommendation types drive the most clicks       |
| Evaluating homepage layout         | Measure content selection distribution across page sections  |

***

## Related Metrics

| Metric                                                              | Relationship                                   |
| ------------------------------------------------------------------- | ---------------------------------------------- |
| [View Contents](/reference/metrics/funnel/engagement/view-contents) | Content selection often leads to product views |
| [Page Views](/reference/metrics/funnel/awareness/page-views)        | Broader context for content engagement         |
| [Add to Cart](/reference/metrics/funnel/engagement/add-to-carts)    | Downstream conversion from content selection   |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)