> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Select Promotion: Track Promotion Engagement

> Track when shoppers click or select promotions in your store. Measure promotion engagement and optimize banner placements for higher conversions.

<Tip>
  Select Promotion tracks the number of times shoppers click or interact with promotional banners, offers, or campaigns in your store.
</Tip>

## Formula

<Info>
  **Select Promotion** = **COUNT** ( select\_promotion events )
</Info>

### Formula Components

| Metric                       | Definition                                                                               |
| ---------------------------- | ---------------------------------------------------------------------------------------- |
| **select\_promotion events** | User interactions with promotional content such as banners, offers, or campaign elements |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Count                   |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your Shopify store ran a **"Summer Sale"** banner campaign. In one week, the banner received **2,847 select promotion events**.

| Promotion               | Placement     | Select Promotion Events | CTR to Product |
| ----------------------- | ------------- | ----------------------- | -------------- |
| Summer Sale 30% Off     | Homepage Hero | 1,523                   | 12.4%          |
| Free Shipping Over \$50 | Cart Drawer   | 892                     | 8.7%           |
| New Arrivals Preview    | Category Page | 432                     | 15.2%          |

***

## How It Works

Select Promotion fires when a shopper clicks, taps, or otherwise interacts with a promotional element. The event captures the promotion name, creative, and placement to help you understand which campaigns drive engagement. This metric counts all promotion interactions regardless of whether the shopper subsequently converts.

***

## When to Use

| Scenario                     | Action                                                        |
| ---------------------------- | ------------------------------------------------------------- |
| Comparing banner performance | Identify which promotions generate the most clicks            |
| A/B testing creative         | Measure engagement differences between promotion variants     |
| Optimizing placement         | Determine which page locations drive higher interaction rates |
| Campaign reporting           | Track promotion engagement trends over time                   |

***

## Related Metrics

| Metric         | Relationship                                                          |
| -------------- | --------------------------------------------------------------------- |
| View Promotion | Tracks when promotions are displayed (impressions before interaction) |
| Conversions    | Measures purchases attributed to promotion interactions               |
| Sessions       | Provides context for promotion engagement as a percentage of traffic  |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)