> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Share: Track Social Engagement

> Track Share events to measure social engagement and content virality. Identify shareable products and content for your Shopify store.

<Tip>
  Share counts the number of times visitors share your products or content via social channels, indicating engagement and potential for organic reach.
</Tip>

## Formula

<Info>
  **Share** = **COUNT** ( share events )
</Info>

### Formula Components

| Metric           | Definition                                                                                    |
| ---------------- | --------------------------------------------------------------------------------------------- |
| **share events** | Individual events fired when a visitor shares a product, page, or content via social channels |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your store's product pages generated **1,247 shares** over the past 30 days, with gift guides driving the highest engagement.

| Content                 | Shares | Platform Breakdown          |
| ----------------------- | ------ | --------------------------- |
| Holiday Gift Guide      | 423    | 65% Facebook, 25% Twitter   |
| Best Sellers Collection | 312    | 55% Pinterest, 30% Facebook |
| New Arrivals Page       | 278    | 50% Instagram, 35% Email    |

***

## How It Works

The Upstack Pixel fires a `share` event when a visitor clicks a social share button on your site. Each event captures the content being shared and the platform or method used, enabling you to analyze which products and content types generate the most social engagement. High share counts indicate content that resonates with your audience and has potential for organic amplification.

***

## When to Use

| Scenario                    | Action                                                                    |
| --------------------------- | ------------------------------------------------------------------------- |
| Measure content virality    | Track which products and pages get shared most to inform content strategy |
| Identify shareable products | Find products with high share rates to feature in campaigns               |
| Evaluate social features    | Measure effectiveness of share buttons and social integrations            |
| Optimize for organic reach  | Focus on content types that drive the most shares                         |

***

## Related Metrics

| Metric                                                                  | Relationship                                          |
| ----------------------------------------------------------------------- | ----------------------------------------------------- |
| [Cost per Share](/reference/metrics/funnel/engagement/cost-per-share)   | Measures ad spend efficiency for generating shares    |
| [Add to Wishlist](/reference/metrics/funnel/engagement/add-to-wishlist) | Another engagement signal indicating product interest |
| [View Contents](/reference/metrics/funnel/engagement/view-contents)     | Tracks initial product interest before social sharing |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)