> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sign Up Value: Track Registration Monetary Worth

> Measure the total monetary value of sign up events. Analyze registration value to understand lead quality and optimize acquisition channels.

<Tip>
  Sign Up Value measures the total monetary value assigned to sign up events on your site.
</Tip>

## Formula

<Info>
  **Sign Up Value** = **SUM** ( Sign Up Event Values )
</Info>

### Formula Components

| Metric                   | Definition                                                     |
| ------------------------ | -------------------------------------------------------------- |
| **Sign Up Event Values** | Value assigned to each sign up event when tracked by the pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your site tracked **847 sign up events** in January with assigned values based on registration type.

| Registration Type | Sign Ups | Avg Value | Total Value  |
| ----------------- | -------- | --------- | ------------ |
| Newsletter        | 524      | \$5.00    | \$2,620      |
| Account Creation  | 256      | \$25.00   | \$6,400      |
| Premium Trial     | 67       | \$75.00   | \$5,025      |
| **Total**         | **847**  | —         | **\$14,045** |

***

## How It Works

Sign Up Value sums the monetary value assigned to each sign up event. The Upstack Pixel captures the value property when a sign up event fires. You define the value in your tracking implementation based on the registration type or estimated lead worth.

***

## When to Use

| Scenario              | Action                                                     |
| --------------------- | ---------------------------------------------------------- |
| Lead value analysis   | Quantify registration pipeline in monetary terms           |
| Channel ROI           | Compare sign up value generated by traffic source          |
| Campaign optimization | Identify which campaigns drive highest-value registrations |
| Funnel value tracking | Monitor total value entering your registration funnel      |

***

## Related Metrics

| Metric                                                                                          | Relationship                      |
| ----------------------------------------------------------------------------------------------- | --------------------------------- |
| [Sign Ups](/reference/metrics/funnel/engagement/sign-ups)                                       | Count of sign up events (volume)  |
| [Cost per Sign Up](/reference/metrics/funnel/engagement/sign-up-cost)                           | Acquisition cost for each sign up |
| [Lead Value](/reference/metrics/funnel/engagement/lead-value)                                   | Value of lead generation events   |
| [Complete Registration Value](/reference/metrics/funnel/engagement/complete-registration-value) | Value of completed registrations  |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)