> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Content Rate: Product Page Discovery

> Track what percentage of page views reach product pages. Learn the formula, see examples, and optimize your site navigation to improve product discovery.

<Tip>
  The percentage of page views that resulted in a product detail page view.
</Tip>

## Formula

<Info>
  **View Content Rate** = ( **View Contents** ÷ **Page Views** ) × 100
</Info>

### Formula Components

| Metric                                                                  | Definition                                     |
| ----------------------------------------------------------------------- | ---------------------------------------------- |
| [**View Contents**](/reference/metrics/funnel/engagement/view-contents) | Product detail page views tracked by the pixel |
| [**Page Views**](/reference/metrics/funnel/awareness/page-views)        | Total page load events across your site        |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Percentage              |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Ratio                   |

***

## Example

Your store had **85,000 page views** and **34,000 product page views** last month, giving a View Content Rate of **40%**:

| Traffic Source | Page Views | View Contents | VC Rate |
| -------------- | ---------- | ------------- | ------- |
| Organic Search | 32,000     | 15,360        | 48%     |
| Paid Social    | 28,000     | 9,800         | 35%     |
| Direct         | 25,000     | 8,840         | 35%     |

***

## How It Works

View Content Rate measures how effectively your site guides visitors to product pages. A higher rate means visitors are finding and viewing products rather than bouncing from landing pages or getting lost in navigation.

***

## When to Use

| Scenario                   | Action                                            |
| -------------------------- | ------------------------------------------------- |
| Navigation optimization    | Low VC Rate suggests visitors can't find products |
| Landing page analysis      | Compare rates across entry points                 |
| Traffic quality assessment | Higher VC Rate indicates more engaged visitors    |
| Category performance       | Identify which collections drive product views    |

***

## Related Metrics

| Metric                                                                    | Relationship                                      |
| ------------------------------------------------------------------------- | ------------------------------------------------- |
| [View Contents](/reference/metrics/funnel/engagement/view-contents)       | The numerator—absolute count of product views     |
| [Page Views](/reference/metrics/funnel/awareness/page-views)              | The denominator—total page loads                  |
| [Add to Cart Rate](/reference/metrics/funnel/engagement/add-to-cart-rate) | Next funnel stage—product views to cart additions |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)