> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Contents Value: Product View Revenue

> Track total monetary value from product view events. Measure engagement quality by seeing which product views lead to higher-value conversions.

<Tip>
  Total monetary value associated with product detail page views tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **View Contents Value** = **SUM** ( View Content Event Values )
</Info>

### Formula Components

| Metric                        | Definition                                           |
| ----------------------------- | ---------------------------------------------------- |
| **View Content Event Values** | Monetary value attributed to each product view event |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your summer collection pages generated **\$127,400** in attributed view value last month:

| Product Category | View Value | Views  | Avg Value/View |
| ---------------- | ---------- | ------ | -------------- |
| Dresses          | \$48,200   | 12,400 | \$3.89         |
| Accessories      | \$34,100   | 9,800  | \$3.48         |
| Footwear         | \$28,600   | 6,200  | \$4.61         |
| Swimwear         | \$16,500   | 4,100  | \$4.02         |

Footwear has the highest value per view, indicating visitors viewing those products convert at higher order values.

***

## How It Works

View Contents Value sums the monetary value attributed to each product view event. This captures the downstream revenue impact of product page engagement. Higher values indicate that visitors viewing those products tend to complete purchases with larger order totals.

***

## When to Use

| Scenario                        | Action                                             |
| ------------------------------- | -------------------------------------------------- |
| Evaluating product page quality | Compare view values across product categories      |
| Prioritizing merchandising      | Feature products with highest view-to-value ratios |
| Assessing traffic quality       | Higher view value suggests qualified visitors      |
| Campaign optimization           | Target audiences driving high-value product views  |

***

## Related Metrics

| Metric                                                                              | Relationship                                    |
| ----------------------------------------------------------------------------------- | ----------------------------------------------- |
| [View Contents](/reference/metrics/funnel/engagement/view-contents)                 | Count of events (this metric sums their values) |
| [Cost per View Content](/reference/metrics/funnel/engagement/cost-per-view-content) | Ad spend efficiency per view event              |
| [Add to Carts](/reference/metrics/funnel/engagement/add-to-carts)                   | Next funnel step after product views            |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)          | Total revenue from completed conversions        |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)