> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Contents: Product Page Views

> Track how often customers view product detail pages. Measure top-of-funnel engagement and identify high-interest products to optimize your e-commerce marketing.

<Tip>
  The total number of times a product detail page was viewed on your store.
</Tip>

## Formula

<Info>
  **View Contents** = **COUNT** ( Product Page Views )
</Info>

### Formula Components

| Metric                 | Definition                                                                              |
| ---------------------- | --------------------------------------------------------------------------------------- |
| **Product Page Views** | Each visit to a product page fires one View Content event, tracked by the Upstack pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your skincare brand tracked **12,847 product page views** last week:

| Product                | Views | Share |
| ---------------------- | ----- | ----- |
| Vitamin C Serum        | 4,250 | 33%   |
| Retinol Night Cream    | 3,100 | 24%   |
| Hyaluronic Moisturizer | 2,890 | 23%   |
| SPF 50 Sunscreen       | 2,607 | 20%   |

***

## How It Works

View Contents counts each time a visitor lands on a product detail page (PDP). This includes traffic from ads, organic search, email campaigns, and direct visits. Multiple views by the same visitor are counted separately.

***

## When to Use

| Scenario                   | Action                                                 |
| -------------------------- | ------------------------------------------------------ |
| Identify trending products | Find which products attract the most interest          |
| Measure ad effectiveness   | Compare views before and after campaign launch         |
| Calculate conversion rates | Divide Add to Carts or Purchases by View Contents      |
| Optimize merchandising     | Feature high-view, low-conversion products differently |

***

## Related Metrics

| Metric                                                                      | Relationship                        |
| --------------------------------------------------------------------------- | ----------------------------------- |
| [Add to Carts](/reference/metrics/funnel/engagement/add-to-carts)           | Next step in funnel after viewing   |
| [View Content Rate](/reference/metrics/funnel/engagement/view-content-rate) | Views as percentage of sessions     |
| [VC to ATC Rate](/reference/metrics/funnel/engagement/vc-to-atc-rate)       | Conversion rate from views to carts |

[See all Engagement metrics →](/reference/metrics/funnel/engagement)