> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Avg. Visit Count: Visitor Loyalty

> Average total lifetime visits per session visitor. Indicates returning visitor behavior and customer loyalty.

<Tip>
  Avg. Visit Count measures the average total number of site visits across a visitor's lifetime, indicating returning visitor behavior and loyalty.
</Tip>

## Formula

<Info>
  **Avg. Visit Count** = **SUM** ( Visitor Lifetime Visits ) ÷ **Session Count**
</Info>

### Formula Components

| Metric                                                                | Definition                                         |
| --------------------------------------------------------------------- | -------------------------------------------------- |
| **Visitor Lifetime Visits**                                           | Total visits for each visitor across their history |
| [**Session Count**](/reference/metrics/funnel/sessions/session-count) | Total number of sessions                           |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Average                 |

***

## Example

Sessions averaged **2.4 lifetime visits** per visitor, with email traffic showing highest loyalty.

| Traffic Source | Sessions | Avg. Visit Count |
| -------------- | -------- | ---------------- |
| Email          | 2,000    | 5.8              |
| Direct         | 3,000    | 4.2              |
| Organic        | 4,000    | 2.1              |
| Paid Social    | 1,000    | 1.3              |

***

## How It Works

The Upstack Pixel tracks visitor identity across sessions. This metric shows the average number of total site visits for visitors in the selected period. Higher values indicate more returning visitors versus first-time visitors.

***

## When to Use

| Scenario                   | Action                                      |
| -------------------------- | ------------------------------------------- |
| Low visit count            | Focus on retention and re-engagement        |
| Comparing channels         | Identify which sources drive loyalty        |
| Email vs. paid comparison  | Measure relationship-building effectiveness |
| New vs. returning analysis | Understand visitor composition              |

***

## Related Metrics

| Metric                                                            | Relationship        |
| ----------------------------------------------------------------- | ------------------- |
| [Session Count](/reference/metrics/funnel/sessions/session-count) | Total sessions      |
| [Session Score](/reference/metrics/funnel/sessions/session-score) | Session quality     |
| [Intent Score](/reference/metrics/funnel/sessions/intent-score)   | Purchase likelihood |

[See all Session metrics →](/reference/metrics/funnel/sessions)