> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Discount %: Discounts as Share of Gross Revenue

> Track total discounts as a percentage of gross revenue from your Shopify store. Monitor promotional intensity and protect gross margins.

<Tip>
  Discounts as a percentage of gross revenue—measures how much of your potential revenue is given away through promotions.
</Tip>

## Formula

<Info>
  **Discount %** = ( [**Discount Amount**](/reference/metrics/orders/adjustments/discount-amount) ÷ [**Gross Revenue**](/reference/metrics/orders/revenue/gross-revenue) ) × 100
</Info>

### Formula Components

| Metric                                                                       | Definition                                   |
| ---------------------------------------------------------------------------- | -------------------------------------------- |
| [**Discount Amount**](/reference/metrics/orders/adjustments/discount-amount) | Total dollar value of all discounts applied  |
| [**Gross Revenue**](/reference/metrics/orders/revenue/gross-revenue)         | Product revenue before discounts and refunds |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Percentage                  |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                       |

***

## Example

Your store earned **\$80,000** in gross revenue during a holiday promotion with **\$12,000** in total discounts:

| Metric          | Value    |
| --------------- | -------- |
| Gross Revenue   | \$80,000 |
| Discount Amount | \$12,000 |
| **Discount %**  | **15%**  |

***

## How It Works

Discount % divides total discount dollars by gross revenue (before discounts and refunds). A high percentage indicates heavy promotional reliance, which erodes margins and can train customers to wait for sales.

***

## When to Use

| Scenario              | Action                                                          |
| --------------------- | --------------------------------------------------------------- |
| Evaluating promotions | Compare pre and post-campaign to measure discount escalation    |
| Protecting margins    | Set thresholds to prevent discount creep (e.g., stay under 10%) |
| Segmenting customers  | Compare new vs returning customer discount %                    |
| Benchmarking channels | Identify traffic sources over-reliant on discounts              |

***

## Related Metrics

| Metric                                                                         | Relationship                          |
| ------------------------------------------------------------------------------ | ------------------------------------- |
| [Discount Amount](/reference/metrics/orders/adjustments/discount-amount)       | Numerator: total discount dollars     |
| [Gross Revenue](/reference/metrics/orders/revenue/gross-revenue)               | Denominator: baseline product revenue |
| [Discount Per Order](/reference/metrics/orders/adjustments/discount-per-order) | Average discount per transaction      |
| [Net Revenue](/reference/metrics/orders/revenue/net-revenue)                   | Revenue after discounts and refunds   |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)