> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Customer Refund + Discount: Combined First-Purchase Adjustments

> Track combined refunds and discounts from new customer orders. Understand total revenue given back on first-time buyer transactions.

<Tip>
  Combined refunds and discounts for new customer orders, reflecting total revenue given back from first-time buyer transactions.
</Tip>

## Formula

<Info>
  **NC Refund + Discount** = [**New Customer Refunds**](/reference/metrics/orders/adjustments/new-customer-refunds) + [**New Customer Discounts**](/reference/metrics/orders/adjustments/new-customer-discounts)
</Info>

### Formula Components

| Metric                                                                                     | Definition                                           |
| ------------------------------------------------------------------------------------------ | ---------------------------------------------------- |
| [**New Customer Refunds**](/reference/metrics/orders/adjustments/new-customer-refunds)     | Total dollar amount refunded to new customers        |
| [**New Customer Discounts**](/reference/metrics/orders/adjustments/new-customer-discounts) | Total discount amount applied to new customer orders |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Currency                    |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Sum                         |

***

## Example

Your store processed **\$4,250** in combined adjustments for new customers this month:

| Component              | Amount  | Share |
| ---------------------- | ------- | ----- |
| New Customer Refunds   | \$1,850 | 44%   |
| New Customer Discounts | \$2,400 | 56%   |

***

## How It Works

This metric sums refund amounts and discount amounts from orders placed by first-time customers. It represents the total revenue reduction specifically tied to new customer acquisition, helping you understand the true cost of converting first-time buyers.

***

## When to Use

| Scenario                     | Action                                                              |
| ---------------------------- | ------------------------------------------------------------------- |
| Evaluating acquisition costs | Factor in adjustments when calculating true CAC                     |
| Comparing customer segments  | Assess if new customers have higher adjustment rates than returning |
| Promotion impact analysis    | Measure discount burden from welcome offers                         |
| Product-market fit signals   | High refunds may indicate expectation mismatches for new buyers     |

***

## Related Metrics

| Metric                                                                                                                | Relationship                         |
| --------------------------------------------------------------------------------------------------------------------- | ------------------------------------ |
| [New Customer Refunds](/reference/metrics/orders/adjustments/new-customer-refunds)                                    | Refund component of this total       |
| [New Customer Discounts](/reference/metrics/orders/adjustments/new-customer-discounts)                                | Discount component of this total     |
| [Returning Customer Refund + Discount](/reference/metrics/orders/adjustments/returning-customer-refund-plus-discount) | Same metric for repeat buyers        |
| [Refund Amount](/reference/metrics/orders/adjustments/refund-amount)                                                  | Total refunds across all customers   |
| [Discount Amount](/reference/metrics/orders/adjustments/discount-amount)                                              | Total discounts across all customers |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)