> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Customer Shipping Per Order: Average First-Buyer Shipping

> Track average shipping charged per new customer order. Measure first-buyer shipping economics and optimize acquisition shipping strategies.

<Tip>
  The average shipping amount charged per new customer order.
</Tip>

## Formula

<Info>
  **New Customer Shipping Per Order** = [**New Customer Shipping**](/reference/metrics/orders/adjustments/new-customer-shipping) ÷ [**New Customer Orders**](/reference/metrics/orders/customers/new-customers)
</Info>

### Formula Components

| Metric                                                                                   | Definition                                           |
| ---------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| [**New Customer Shipping**](/reference/metrics/orders/adjustments/new-customer-shipping) | Total shipping fees collected from first-time buyers |
| [**New Customer Orders**](/reference/metrics/orders/customers/new-customers)             | Count of orders from first-time buyers               |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Currency                    |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                       |

***

## Example

Your store tested **free shipping for new customers over \$75** in March:

| Period        | NC Orders | NC Shipping | NC Shipping/Order |
| ------------- | --------- | ----------- | ----------------- |
| January       | 847       | \$6,352     | \$7.50            |
| February      | 912       | \$6,840     | \$7.50            |
| March (promo) | 1,156     | \$4,045     | \$3.50            |

The threshold promotion cut shipping per order by 53%—useful for measuring how acquisition offers affect revenue mix.

***

## How It Works

This metric divides total shipping revenue from new customers by total new customer orders. It shows the average shipping contribution per first-time buyer transaction, helping you understand how shipping policies affect acquisition economics differently than retention.

***

## When to Use

| Scenario                              | Action                                                               |
| ------------------------------------- | -------------------------------------------------------------------- |
| Evaluating free shipping thresholds   | Compare shipping per order before and after threshold changes        |
| New vs. returning customer comparison | Benchmark against RC Shipping Per Order to find behavior differences |
| Acquisition profitability             | Include shipping revenue in CAC payback calculations                 |
| Shipping promotion testing            | Measure revenue impact of new customer shipping offers               |

***

## Related Metrics

| Metric                                                                                               | Relationship                                   |
| ---------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [New Customer Shipping](/reference/metrics/orders/adjustments/new-customer-shipping)                 | Numerator: total NC shipping revenue           |
| [New Customers](/reference/metrics/orders/customers/new-customers)                                   | Denominator: NC transaction count              |
| [NC Shipping %](/reference/metrics/orders/adjustments/new-customer-shipping-percent)                 | Shipping as percentage of new customer revenue |
| [RC Shipping Per Order](/reference/metrics/orders/adjustments/returning-customer-shipping-per-order) | Compare new vs. returning shipping patterns    |
| [Shipping Revenue](/reference/metrics/orders/adjustments/shipping-revenue)                           | Total shipping from all customers              |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)