> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Customer Shipping: Shipping Fees from First-Time Buyers

> Track shipping revenue collected from new customer orders. Understand acquisition shipping economics and free shipping promotion impact.

<Tip>
  New Customer Shipping measures the total shipping fees collected from orders placed by first-time buyers.
</Tip>

## Formula

<Info>
  **New Customer Shipping** = **SUM** ( Shipping Revenue ) **WHERE** customer\_type = new
</Info>

### Formula Components

| Metric                                                                                  | Definition                                                          |
| --------------------------------------------------------------------------------------- | ------------------------------------------------------------------- |
| **Shipping Revenue**                                                                    | Total shipping fees collected from orders                           |
| [**customer\_type = new**](/data-dictionary/measures-and-dimensions#visitor-dimensions) | Filters to orders from first-time customers with no prior purchases |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Currency                    |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Sum                         |

***

## Example

Your store launched a **free shipping over \$50** promotion for new customers in March.

| Period   | New Customer Orders | NC Shipping Revenue | NC Shipping/Order |
| -------- | ------------------- | ------------------- | ----------------- |
| January  | 847                 | \$6,352             | \$7.50            |
| February | 912                 | \$6,840             | \$7.50            |
| March    | 1,156               | \$4,045             | \$3.50            |

***

## How It Works

New Customer Shipping sums all shipping fees from orders where the customer is making their first purchase. This metric helps you understand how acquisition-focused shipping promotions affect revenue and whether new customers pay differently for shipping than returning customers.

***

## When to Use

| Scenario                                   | Action                                                          |
| ------------------------------------------ | --------------------------------------------------------------- |
| Free shipping promotions for new customers | Measure revenue impact of acquisition shipping offers           |
| New vs. returning shipping comparison      | Compare to Returning Customer Shipping to find patterns         |
| Acquisition economics                      | Factor shipping revenue into customer acquisition profitability |
| Shipping threshold testing                 | Track how minimum order thresholds affect new buyer behavior    |

***

## Related Metrics

| Metric                                                                                           | Relationship                                   |
| ------------------------------------------------------------------------------------------------ | ---------------------------------------------- |
| [Returning Customer Shipping](/reference/metrics/orders/adjustments/returning-customer-shipping) | Compare new vs. returning shipping patterns    |
| [NC Shipping %](/reference/metrics/orders/adjustments/new-customer-shipping-percent)             | Shipping as percentage of new customer revenue |
| [NC Shipping Per Order](/reference/metrics/orders/adjustments/new-customer-shipping-per-order)   | Average shipping per new customer order        |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)