> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Returning Customer Shipping Per Order: Average Shipping Fee

> Track average shipping fees collected per returning customer order. Measure repeat buyer shipping efficiency and compare against new customers.

<Tip>
  The average shipping fee collected per returning customer order.
</Tip>

## Formula

<Info>
  **Returning Customer Shipping Per Order** = **Returning Customer Shipping Revenue** ÷ **Returning Customer Order Count**
</Info>

### Formula Components

| Metric                                                                                                       | Definition                                             |
| ------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------ |
| [**Returning Customer Shipping Revenue**](/reference/metrics/orders/adjustments/returning-customer-shipping) | Total shipping fees collected from returning customers |
| [**Returning Customer Order Count**](/reference/metrics/orders/counts/returning-customer-orders)             | Number of orders from customers with prior purchases   |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Currency                    |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                       |

***

## Example

Your store collected **\$5,640** in shipping from **1,128 returning customer orders** in April:

| Metric                      | Value      |
| --------------------------- | ---------- |
| Returning Customer Shipping | \$5,640    |
| Returning Customer Orders   | 1,128      |
| **RC Shipping Per Order**   | **\$5.00** |

***

## How It Works

This metric divides total shipping fees collected from returning customers by the number of returning customer orders. It reveals the average shipping contribution from repeat buyers—useful for comparing shipping behavior between new and returning customer segments.

***

## When to Use

| Scenario                  | Action                                                          |
| ------------------------- | --------------------------------------------------------------- |
| Loyalty shipping analysis | Compare against NC Shipping Per Order to gauge loyalty benefits |
| Free shipping threshold   | Test if free shipping offers drive more repeat purchases        |
| Pricing strategy          | Balance shipping fees with customer retention goals             |
| Segment profitability     | Factor shipping revenue into returning customer LTV             |

***

## Related Metrics

| Metric                                                                                                     | Relationship                                         |
| ---------------------------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| [Returning Customer Shipping Revenue](/reference/metrics/orders/adjustments/returning-customer-shipping)   | Numerator: total RC shipping revenue                 |
| [New Customer Shipping Per Order](/reference/metrics/orders/adjustments/new-customer-shipping-per-order)   | Compare acquisition vs retention shipping efficiency |
| [Returning Customer Shipping %](/reference/metrics/orders/adjustments/returning-customer-shipping-percent) | Shipping as percentage of RC total revenue           |
| [Shipping Per Order](/reference/metrics/orders/adjustments/shipping-per-order)                             | Overall average shipping per order                   |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)