> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Returning Customer Shipping %: Revenue Composition Analysis

> Track returning customer shipping as a percentage of total returning customer revenue. Analyze shipping cost composition for repeat buyers.

<Tip>
  Returning Customer Shipping % measures shipping revenue as a proportion of total revenue from returning customers.
</Tip>

## Formula

<Info>
  **Returning Customer Shipping %** = **Returning Customer Shipping Revenue** ÷ **Returning Customer Total Revenue** × 100
</Info>

### Formula Components

| Metric                                                                                                       | Definition                                             |
| ------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------ |
| [**Returning Customer Shipping Revenue**](/reference/metrics/orders/adjustments/returning-customer-shipping) | Shipping fees collected from returning customer orders |
| [**Returning Customer Total Revenue**](/reference/metrics/orders/revenue/returning-customer-total-revenue)   | Total revenue from returning customer orders           |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Percentage                  |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                       |

***

## Example

Your store's returning customers generated **\$85,000** in total revenue with **\$4,250** in shipping fees.

| Metric              | Value    |
| ------------------- | -------- |
| RC Shipping Revenue | \$4,250  |
| RC Total Revenue    | \$85,000 |
| **RC Shipping %**   | **5.0%** |

***

## How It Works

This metric calculates the percentage of returning customer revenue attributable to shipping fees. It divides shipping revenue from returning customers by their total revenue, then multiplies by 100 to express as a percentage.

***

## When to Use

| Scenario                                | Action                                                             |
| --------------------------------------- | ------------------------------------------------------------------ |
| Comparing RC vs NC shipping composition | Determine if returning customers pay different shipping rates      |
| Evaluating loyalty shipping perks       | Measure impact of free/discounted shipping for repeat buyers       |
| Revenue mix analysis                    | Understand how shipping contributes to returning customer revenue  |
| Shipping policy optimization            | Identify opportunities to adjust shipping thresholds for retention |

***

## Related Metrics

| Metric                                                                                                   | Relationship                        |
| -------------------------------------------------------------------------------------------------------- | ----------------------------------- |
| [Returning Customer Shipping Revenue](/reference/metrics/orders/adjustments/returning-customer-shipping) | Numerator of this percentage        |
| [Returning Customer Total Revenue](/reference/metrics/orders/revenue/returning-customer-total-revenue)   | Denominator of this percentage      |
| [New Customer Shipping %](/reference/metrics/orders/adjustments/new-customer-shipping-percent)           | Comparable metric for new customers |
| [Total Shipping Revenue](/reference/metrics/orders/adjustments/shipping-amount)                          | Overall shipping revenue            |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)