> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Shipping %: Share of Revenue from Shipping

> Track shipping revenue as a percentage of total revenue. Monitor how free shipping promotions and thresholds affect your store's margins over time.

<Tip>
  Shipping % measures shipping revenue as a share of total revenue, helping you understand how free shipping promotions affect your margins.
</Tip>

## Formula

<Info>
  **Shipping %** = **Shipping Revenue** ÷ **Total Revenue** × 100
</Info>

### Formula Components

| Metric                                                                         | Definition                                                 |
| ------------------------------------------------------------------------------ | ---------------------------------------------------------- |
| [**Shipping Revenue**](/reference/metrics/orders/adjustments/shipping-revenue) | Total shipping fees collected from customers               |
| [**Total Revenue**](/reference/metrics/orders/revenue/total-revenue)           | Total revenue from all orders including shipping and taxes |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Percentage                  |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                       |

***

## Example

Your store generated **\$125,000** in total revenue last month, with **\$8,750** coming from shipping fees.

| Period   | Shipping Revenue | Total Revenue | Shipping % |
| -------- | ---------------- | ------------- | ---------- |
| January  | \$8,750          | \$125,000     | 7.0%       |
| February | \$6,200          | \$130,000     | 4.8%       |
| March    | \$4,500          | \$140,000     | 3.2%       |

***

## How It Works

Shipping % divides your shipping revenue by total revenue and multiplies by 100. A declining shipping percentage often indicates increased use of free shipping promotions or higher average order values that qualify for free shipping thresholds.

***

## When to Use

| Scenario                           | Action                                                                |
| ---------------------------------- | --------------------------------------------------------------------- |
| Launching free shipping promotions | Track how promotions reduce shipping % and impact margins             |
| Analyzing margin trends            | Compare shipping % across periods to understand profitability shifts  |
| Setting shipping thresholds        | Evaluate if free shipping thresholds affect customer behavior         |
| Comparing customer segments        | Check if new vs. returning customers have different shipping patterns |

***

## Related Metrics

| Metric                                                                         | Relationship                              |
| ------------------------------------------------------------------------------ | ----------------------------------------- |
| [Shipping Revenue](/reference/metrics/orders/adjustments/shipping-revenue)     | Numerator — total shipping fees collected |
| [Shipping Per Order](/reference/metrics/orders/adjustments/shipping-per-order) | Average shipping per transaction          |
| [Discount %](/reference/metrics/orders/adjustments/discount-percent)           | Similar percentage metric for discounts   |
| [Tax %](/reference/metrics/orders/adjustments/tax-percent)                     | Similar percentage metric for taxes       |

[See all Adjustments metrics →](/reference/metrics/orders/adjustments)