> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Net AOV: Average Order Value After Discounts

> Track Net AOV to measure your average order value after discounts and refunds — the most reliable AOV for profitability and ROAS calculations.

<Tip>
  Net AOV measures your average net revenue per order after discounts and refunds have been applied.
</Tip>

## Formula

<Info>
  **Net AOV** = [**Net Revenue**](/reference/metrics/orders/revenue/net-revenue) ÷ [**Orders**](/reference/metrics/orders/counts/orders)
</Info>

### Formula Components

| Metric                                                           | Definition                                                         |
| ---------------------------------------------------------------- | ------------------------------------------------------------------ |
| [**Net Revenue**](/reference/metrics/orders/revenue/net-revenue) | Revenue after subtracting discounts and refunds from gross revenue |
| [**Orders**](/reference/metrics/orders/counts/orders)            | Total number of completed orders placed                            |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Currency                    |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                       |

***

## Example

Your store processed **1,247 orders** in January with **\$124,700** in net revenue:

| Metric      | Value        |
| ----------- | ------------ |
| Net Revenue | \$124,700    |
| Orders      | 1,247        |
| **Net AOV** | **\$100.00** |

***

## How It Works

Net AOV divides net revenue by order count. Unlike [Gross AOV](/reference/metrics/orders/aov/gross-aov), it reflects actual retained revenue after discounts and refunds — the most accurate AOV for profitability and ROAS calculations.

***

## When to Use

| Scenario               | Action                                                                                                                                                                       |
| ---------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Profitability analysis | Use Net AOV for accurate margin and contribution calculations                                                                                                                |
| ROAS calculations      | Pair with ad spend for true return on investment                                                                                                                             |
| Evaluating promotions  | Compare Net vs [Gross AOV](/reference/metrics/orders/aov/gross-aov) to see discount impact                                                                                   |
| Customer segmentation  | Compare [New Customer Net AOV](/reference/metrics/orders/aov/new-customer-net-aov) vs [Returning Customer Net AOV](/reference/metrics/orders/aov/returning-customer-net-aov) |

***

## Related Metrics

| Metric                                                                     | Relationship                          |
| -------------------------------------------------------------------------- | ------------------------------------- |
| [Gross AOV](/reference/metrics/orders/aov/gross-aov)                       | AOV before discounts and refunds      |
| [Total AOV](/reference/metrics/orders/aov/total-aov)                       | AOV including shipping and taxes      |
| [Net Revenue](/reference/metrics/orders/revenue/net-revenue)               | Numerator — revenue after adjustments |
| [New Customer Net AOV](/reference/metrics/orders/aov/new-customer-net-aov) | Net AOV for first-time buyers         |

[See all AOV metrics →](/reference/metrics/orders/aov)