> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscription AOV: Average Subscription Order Value

> Track subscription AOV for your Shopify store. Measure the average value of subscription orders.

<Tip>
  Subscription AOV measures the average order value for subscription orders—helping compare recurring vs one-time purchase economics.
</Tip>

## Formula

<Info>
  **Subscription AOV** = **Subscription Revenue** ÷ **Subscription Orders**
</Info>

### Formula Components

| Metric                                                                             | Definition                       |
| ---------------------------------------------------------------------------------- | -------------------------------- |
| [**Subscription Revenue**](/reference/metrics/orders/revenue/subscription-revenue) | Revenue from subscription orders |
| [**Subscription Orders**](/reference/metrics/orders/counts/subscription-orders)    | Count of subscription orders     |

| Metadata        |                                     |
| --------------- | ----------------------------------- |
| **Type**        | Currency                            |
| **Data Source** | [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Average                             |

***

## Example

Your Shopify store has **\$18,000** subscription revenue from **150** subscription orders.

| Component            | Value     | Calculation              |
| -------------------- | --------- | ------------------------ |
| Subscription Revenue | \$18,000  | Recurring order revenue  |
| Subscription Orders  | 150       | Subscription order count |
| **Subscription AOV** | **\$120** | \$18,000 ÷ 150           |

***

## How It Works

Subscription AOV shows the average value per subscription order. Compare this to overall AOV to understand if subscribers order more or less per transaction.

***

## When to Use

| Scenario             | Action                                  |
| -------------------- | --------------------------------------- |
| Subscription pricing | Optimize subscription tier pricing      |
| Discount analysis    | Understand subscription discount impact |
| Product bundling     | Improve subscription box value          |
| Comparison           | Compare subscription vs one-time AOV    |

***

## Related Metrics

| Metric                                                                               | Relationship                |
| ------------------------------------------------------------------------------------ | --------------------------- |
| [AOV](/reference/metrics/orders/aov/total-aov)                                       | Overall average order value |
| [Subscription Revenue](/reference/metrics/orders/revenue/subscription-revenue)       | Numerator                   |
| [Subscription Orders](/reference/metrics/orders/counts/subscription-orders)          | Denominator                 |
| [Returning Customer AOV](/reference/metrics/orders/aov/returning-customer-total-aov) | Repeat order value          |

[See all AOV metrics →](/reference/metrics/orders/aov)