COGS: Cost of Goods Sold for All Orders

The total cost of products sold, including manufacturing or purchase costs.

Formula

COGS = SUM ( Product Cost × Quantity )

Formula Components

Metric	Definition
Product Cost	Cost per unit from Shopify variant data
Quantity	Number of units sold per line item

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Sum

Example

Your store sold $125,000 in January with $47,500 in product costs:

Metric	Value
Net Revenue	$125,000
COGS	$47,500
Gross Profit	$77,500
Gross Margin	62%

How It Works

COGS sums the cost-per-item values from your Shopify product variants multiplied by units sold. If product costs aren’t set in Shopify, those items contribute $0 to COGS. You can also override COGS in Upstack Cost Settings (e.g., “10% of net revenue”).

When to Use

Scenario	Action
Calculating gross profit	Subtract COGS from Net Revenue
Setting pricing	Ensure prices cover COGS plus target margin
Comparing product lines	Identify high-cost vs low-cost products
Evaluating suppliers	Track cost changes over time

Metric	Relationship
COGS Per Order	Average product cost per order
New Customer COGS	COGS from first-time buyers only
Returning Customer COGS	COGS from repeat buyers only
Gross Profit	Net Revenue minus COGS
Net Revenue	Revenue used in margin calculations

See all COGS metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics