The total number of orders placed in the selected period.
| Metric | Definition |
|---|
| Orders | Each completed checkout transaction in Shopify |
| status = completed | Excludes cancelled and fully refunded orders |
| Metadata | |
|---|
| Type | Number |
| Data Source | Shopify |
| Aggregation | Count |
Example
Your store received 1,247 orders in January:
| Week | Orders | Trend |
|---|
| Week 1 | 287 | Baseline |
| Week 2 | 312 | +8.7% |
| Week 3 | 298 | −4.5% |
| Week 4 | 350 | +17.4% (promo) |
How It Works
Orders counts every completed checkout in Shopify. Each transaction counts as one order regardless of quantity purchased. Cancelled and fully refunded orders are excluded.
When to Use
| Scenario | Action |
|---|
| Volume trending | Monitor order count over time to spot demand changes |
| Conversion analysis | Combine with sessions to calculate conversion rate |
| Fulfillment planning | Forecast staffing and inventory needs |
| Customer segmentation | Break down by new vs returning customers |
| Metric | Relationship |
|---|
| Units Sold | Total product units across all orders |
| Units Per Order | Average basket size in units |
| Unique Customers | Distinct buyers who placed orders |
| Total Revenue | Monetary value of all orders |
| Total AOV | Revenue ÷ Orders |
