> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Orders: Total Order Count

> Track total orders placed in your Shopify store. Learn how order count drives revenue analysis, customer segmentation, and fulfillment planning.

<Tip>
  The total number of orders placed in the selected period.
</Tip>

## Formula

<Info>
  **Total Orders** = **COUNT** ( Orders ) **WHERE** [status = completed](/data-dictionary/measures-and-dimensions)
</Info>

### Formula Components

| Metric                                                             | Definition                                     |
| ------------------------------------------------------------------ | ---------------------------------------------- |
| **Orders**                                                         | Each completed checkout transaction in Shopify |
| [**status = completed**](/data-dictionary/measures-and-dimensions) | Excludes cancelled and fully refunded orders   |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Number                      |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Count                       |

***

## Example

Your store received **1,247 orders** in January:

| Week   | Orders | Trend          |
| ------ | ------ | -------------- |
| Week 1 | 287    | Baseline       |
| Week 2 | 312    | +8.7%          |
| Week 3 | 298    | −4.5%          |
| Week 4 | 350    | +17.4% (promo) |

***

## How It Works

Orders counts every completed checkout in Shopify. Each transaction counts as one order regardless of quantity purchased. Cancelled and fully refunded orders are excluded.

***

## When to Use

| Scenario              | Action                                               |
| --------------------- | ---------------------------------------------------- |
| Volume trending       | Monitor order count over time to spot demand changes |
| Conversion analysis   | Combine with sessions to calculate conversion rate   |
| Fulfillment planning  | Forecast staffing and inventory needs                |
| Customer segmentation | Break down by new vs returning customers             |

***

## Related Metrics

| Metric                                                                   | Relationship                          |
| ------------------------------------------------------------------------ | ------------------------------------- |
| [Units Sold](/reference/metrics/orders/counts/units-sold)                | Total product units across all orders |
| [Units Per Order](/reference/metrics/orders/counts/units-per-order)      | Average basket size in units          |
| [Unique Customers](/reference/metrics/orders/customers/unique-customers) | Distinct buyers who placed orders     |
| [Total Revenue](/reference/metrics/orders/revenue/total-revenue)         | Monetary value of all orders          |
| [Total AOV](/reference/metrics/orders/aov/total-aov)                     | Revenue ÷ Orders                      |

[See all Order Counts metrics →](/reference/metrics/orders/counts)