> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# CLV 60: 60-Day Cohort Lifetime Value

> Track total cohort revenue within 60 days of first purchase. Use CLV 60 to evaluate acquisition quality and project early customer value.

<Tip>
  Total revenue generated by all customers within 60 days of their first purchase—a cohort-level sum, not a per-customer average.
</Tip>

## Formula

<Info>
  **CLV 60** = **SUM** ( Customer Revenue ) **WHERE** days since first order ≤ 60
</Info>

### Formula Components

| Metric                                                                      | Definition                                                                |
| --------------------------------------------------------------------------- | ------------------------------------------------------------------------- |
| [**Customer Revenue**](/reference/metrics/orders/revenue/total-revenue)     | Total revenue from all customer orders                                    |
| [**days since first order ≤ 60**](/data-dictionary/measures-and-dimensions) | Filters to orders placed within 60 days of each customer's first purchase |

| Metadata        |                             |
| --------------- | --------------------------- |
| **Type**        | Currency                    |
| **Data Source** | [Shopify](/sources/shopify) |
| **Aggregation** | Sum                         |

***

## Example

Customers acquired in January generated **\$142,800** in total CLV 60:

| Cohort  | Customers | First Orders | Repeat Orders (60d) | CLV 60        |
| ------- | --------- | ------------ | ------------------- | ------------- |
| January | 1,200     | \$72,000     | \$70,800            | **\$142,800** |

This is the combined revenue from all 1,200 customers' orders within their first 60 days. To get the average per customer (\$119.00), divide by customer count—that metric is [LTV 60](/reference/metrics/orders/ltv/ltv-60).

***

## How It Works

CLV 60 sums all revenue from each customer's orders placed within 60 days of their first purchase. This includes initial orders plus any repeat purchases in that window. The metric captures total cohort value rather than per-customer averages, making it useful for aggregate financial analysis and comparing total returns across acquisition channels.

***

## When to Use

| Scenario                     | Action                                                             |
| ---------------------------- | ------------------------------------------------------------------ |
| Evaluating acquisition spend | Compare CLV 60 to total acquisition cost for the cohort            |
| Measuring campaign ROI       | Track total revenue generated from a specific campaign's customers |
| Forecasting cohort value     | Use CLV 60 growth curves to project longer-term revenue            |
| Budget allocation            | Shift spend toward channels producing higher CLV 60 totals         |

***

## Related Metrics

| Metric                                                             | Relationship                                    |
| ------------------------------------------------------------------ | ----------------------------------------------- |
| [LTV 60](/reference/metrics/orders/ltv/ltv-60)                     | Average per-customer value (CLV 60 ÷ Customers) |
| [CLV 30](/reference/metrics/orders/ltv/clv-30)                     | Shorter 30-day cohort value window              |
| [CLV 90](/reference/metrics/orders/ltv/clv-90)                     | Extended 90-day cohort value window             |
| [New Customers](/reference/metrics/orders/customers/new-customers) | Cohort customer count                           |

[See all Lifetime Value metrics →](/reference/metrics/orders/ltv)