> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Cohort Gross Revenue: Cumulative Revenue by Customer Cohort

> Track cumulative gross revenue generated by customer cohorts over time. Analyze LTV trends and identify high-value acquisition periods in your Shopify store.

<Tip>
  Cumulative gross revenue generated by a customer cohort over time, used for LTV analysis across acquisition periods.
</Tip>

## Formula

<Info>
  **Cohort Gross Revenue** = **SUM** ( Gross Revenue ) **FOR** Customers in Cohort
</Info>

### Formula Components

| Metric                                                               | Definition                                     |
| -------------------------------------------------------------------- | ---------------------------------------------- |
| [**Gross Revenue**](/reference/metrics/orders/revenue/gross-revenue) | Total revenue before refunds and discounts     |
| **Cohort**                                                           | Group of customers acquired in the same period |

| Metadata        |                                     |
| --------------- | ----------------------------------- |
| **Type**        | Currency                            |
| **Data Source** | [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum                                 |

***

## Example

A January 2024 cohort of 500 customers generates cumulative gross revenue tracked over time:

| Period   | Cumulative Gross Revenue | Per Customer |
| -------- | ------------------------ | ------------ |
| Month 1  | \$45,000                 | \$90         |
| Month 3  | \$67,500                 | \$135        |
| Month 6  | \$85,000                 | \$170        |
| Month 12 | \$112,500                | \$225        |

***

## How It Works

Cohort Gross Revenue tracks the total gross revenue generated by all customers who made their first purchase during a specific period. The metric accumulates over time, showing how much value each acquisition cohort delivers as they mature. This is pulled directly from your Shopify order data.

***

## When to Use

| Scenario                       | Action                                                  |
| ------------------------------ | ------------------------------------------------------- |
| Comparing acquisition quality  | Track which cohorts generate more revenue over time     |
| Evaluating marketing campaigns | See if certain campaigns attract higher-value customers |
| Forecasting LTV                | Project future revenue based on cohort maturity curves  |
| Identifying seasonality        | Compare cohorts from different seasons or promotions    |

***

## Related Metrics

| Metric                                                                 | Relationship                            |
| ---------------------------------------------------------------------- | --------------------------------------- |
| [Cohort Net Revenue](/reference/metrics/orders/ltv/cohort-net-revenue) | Net version after refunds and discounts |
| [Cohort Customers](/reference/metrics/orders/ltv/cohort-customers)     | Number of customers in the cohort       |
| [Cohort AOV](/reference/metrics/orders/ltv/cohort-aov)                 | Average order value within the cohort   |
| [LTV](/reference/metrics/orders/ltv/ltv)                               | Lifetime value per customer             |

[See all LTV metrics →](/reference/metrics/orders/ltv)