> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Cohort Net Revenue: Cumulative Net Revenue by Customer Cohort

> Track cumulative net revenue from customer cohorts after discounts and refunds. Measure true LTV by acquisition period for your Shopify store.

<Tip>
  Cumulative net revenue (after discounts and refunds) from a customer cohort over time.
</Tip>

## Formula

<Info>
  **Cohort Net Revenue** = **SUM** ( Net Revenue ) **FOR** Customers in Cohort
</Info>

### Formula Components

| Metric                                                           | Definition                                     |
| ---------------------------------------------------------------- | ---------------------------------------------- |
| [**Net Revenue**](/reference/metrics/orders/revenue/net-revenue) | Revenue after discounts and refunds            |
| **Cohort**                                                       | Group of customers acquired in the same period |

| Metadata        |                                     |
| --------------- | ----------------------------------- |
| **Type**        | Currency                            |
| **Data Source** | [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum                                 |

***

## Example

A Q1 2024 cohort of 1,000 customers generates cumulative net revenue over 12 months:

| Period   | Cumulative Net Revenue | Per Customer |
| -------- | ---------------------- | ------------ |
| Month 1  | \$72,000               | \$72         |
| Month 3  | \$108,000              | \$108        |
| Month 6  | \$144,000              | \$144        |
| Month 12 | \$192,000              | \$192        |

***

## How It Works

Cohort Net Revenue tracks the true revenue generated by customers acquired in a specific period, accounting for all discounts and refunds. Unlike gross revenue, this reflects the actual dollars retained from each cohort. This data syncs with your Shopify orders in real-time to provide accurate LTV measurement.

***

## When to Use

| Scenario                   | Action                                                |
| -------------------------- | ----------------------------------------------------- |
| Calculating true LTV       | Use net revenue for accurate lifetime value           |
| Evaluating refund impact   | Compare to gross to see revenue leakage               |
| Setting CAC targets        | Base acquisition spend on actual retained revenue     |
| Analyzing discount effects | Understand how promotions affect cohort profitability |

***

## Related Metrics

| Metric                                                                     | Relationship                              |
| -------------------------------------------------------------------------- | ----------------------------------------- |
| [Cohort Gross Revenue](/reference/metrics/orders/ltv/cohort-gross-revenue) | Gross version before deductions           |
| [Cohort Customers](/reference/metrics/orders/ltv/cohort-customers)         | Denominator for per-customer calculations |
| [Cohort CM1](/reference/metrics/orders/ltv/cohort-cm1)                     | Profit margin version after COGS          |
| [Net Revenue](/reference/metrics/orders/revenue/net-revenue)               | Non-cohort net revenue metric             |

[See all LTV metrics →](/reference/metrics/orders/ltv)