> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RAAD % (Gross): Gross Revenue After Ad Spend Percentage

> Track Gross RAAD percentage for your Shopify store. Measure what percentage of gross revenue remains after ads.

<Tip>
  RAAD % (Gross) measures what percentage of gross revenue remains after subtracting advertising spend.
</Tip>

## Formula

<Info>
  **RAAD % (Gross)** = ( **RAAD (Gross)** ÷ **Gross Revenue** ) × 100
</Info>

### Formula Components

| Metric                                                               | Definition                                 |
| -------------------------------------------------------------------- | ------------------------------------------ |
| [**RAAD (Gross)**](/reference/metrics/orders/performance/gross-raad) | Gross revenue minus ad spend               |
| [**Gross Revenue**](/reference/metrics/orders/revenue/gross-revenue) | Order revenue before discounts and refunds |

| Metadata        |                                                                                                                           |
| --------------- | ------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Percentage                                                                                                                |
| **Data Source** | [Shopify](/sources/catalog/shopify), [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads) |
| **Aggregation** | Ratio                                                                                                                     |

***

## Example

Your Shopify store has **\$195,000** Gross RAAD from **\$220,000** gross revenue.

| Component          | Value     | Calculation                 |
| ------------------ | --------- | --------------------------- |
| RAAD (Gross)       | \$195,000 | After ad spend              |
| Gross Revenue      | \$220,000 | Revenue base                |
| **RAAD % (Gross)** | **88.6%** | \$195,000 ÷ \$220,000 × 100 |

***

## How It Works

RAAD % (Gross) uses gross revenue before discounts and refunds. Compare against RAAD % (Net) to see how adjustments impact your ad efficiency.

***

## When to Use

| Scenario            | Action                                    |
| ------------------- | ----------------------------------------- |
| Top-line efficiency | Track efficiency against gross revenue    |
| Comparing variants  | See how discounts impact RAAD %           |
| Trend analysis      | Monitor gross RAAD % over time            |
| Campaign comparison | Benchmark campaigns against gross revenue |

***

## Related Metrics

| Metric                                                                     | Relationship                                  |
| -------------------------------------------------------------------------- | --------------------------------------------- |
| [RAAD (Gross)](/reference/metrics/orders/performance/gross-raad)           | Dollar amount that RAAD % (Gross) is based on |
| [RAAD % (Total)](/reference/metrics/orders/performance/total-raad-percent) | Total revenue version                         |
| [RAAD % (Net)](/reference/metrics/orders/performance/net-raad-percent)     | Net revenue version                           |

[See all Performance metrics →](/reference/metrics/orders/performance)