> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RAAD (Gross): Gross Revenue After Ad Spend

> Track Gross RAAD for your Shopify store. Measure gross revenue remaining after advertising costs.

<Tip>
  RAAD (Gross) measures gross order revenue minus advertising spend—revenue after ads, before discounts and refunds.
</Tip>

## Formula

<Info>
  **RAAD (Gross)** = **Gross Order Revenue** − **Ad Spend**
</Info>

### Formula Components

| Metric                                                               | Definition                                 |
| -------------------------------------------------------------------- | ------------------------------------------ |
| [**Gross Revenue**](/reference/metrics/orders/revenue/gross-revenue) | Order revenue before discounts and refunds |
| **Ad Spend**                                                         | Total advertising spend across platforms   |

| Metadata        |                                                                                                                           |
| --------------- | ------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                                                  |
| **Data Source** | [Shopify](/sources/catalog/shopify), [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads) |
| **Aggregation** | Sum                                                                                                                       |

***

## Example

Your Shopify store generated **\$220,000** gross revenue and spent **\$25,000** on ads.

| Component        | Amount        | Calculation          |
| ---------------- | ------------- | -------------------- |
| Gross Revenue    | \$220,000     | Before discounts     |
| Ad Spend         | \$25,000      | Advertising cost     |
| **RAAD (Gross)** | **\$195,000** | \$220,000 − \$25,000 |

***

## How It Works

RAAD (Gross) uses gross revenue before discounts and refunds are applied. It shows the top-line revenue impact of advertising. Compare against RAAD (Net) to see how adjustments affect the result.

***

## When to Use

| Scenario              | Action                                  |
| --------------------- | --------------------------------------- |
| Top-line analysis     | See gross revenue after ad costs        |
| Comparing to net RAAD | Measure discount/refund impact          |
| Campaign evaluation   | Track gross RAAD by campaign            |
| Budget planning       | Set spend against gross revenue targets |

***

## Related Metrics

| Metric                                                           | Relationship                    |
| ---------------------------------------------------------------- | ------------------------------- |
| [RAAD (Total)](/reference/metrics/orders/performance/total-raad) | Total revenue minus ad spend    |
| [RAAD (Net)](/reference/metrics/orders/performance/net-raad)     | Net revenue minus ad spend      |
| [Gross Revenue](/reference/metrics/orders/revenue/gross-revenue) | Revenue base before adjustments |

[See all Performance metrics →](/reference/metrics/orders/performance)