> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RAAD % (Net): Net Revenue After Ad Spend Percentage

> Track Net RAAD percentage for your Shopify store. Measure what percentage of net revenue remains after ads.

<Tip>
  RAAD % (Net) measures what percentage of net revenue remains after subtracting advertising spend—the most conservative RAAD % calculation.
</Tip>

## Formula

<Info>
  **RAAD % (Net)** = ( **RAAD (Net)** ÷ **Net Revenue** ) × 100
</Info>

### Formula Components

| Metric                                                           | Definition                                |
| ---------------------------------------------------------------- | ----------------------------------------- |
| [**RAAD (Net)**](/reference/metrics/orders/performance/net-raad) | Net revenue minus ad spend                |
| [**Net Revenue**](/reference/metrics/orders/revenue/net-revenue) | Order revenue after discounts and refunds |

| Metadata        |                                                                                                                           |
| --------------- | ------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Percentage                                                                                                                |
| **Data Source** | [Shopify](/sources/catalog/shopify), [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads) |
| **Aggregation** | Ratio                                                                                                                     |

***

## Example

Your Shopify store has **\$155,000** Net RAAD from **\$180,000** net revenue.

| Component        | Value     | Calculation                 |
| ---------------- | --------- | --------------------------- |
| RAAD (Net)       | \$155,000 | After ad spend              |
| Net Revenue      | \$180,000 | Revenue base                |
| **RAAD % (Net)** | **86.1%** | \$155,000 ÷ \$180,000 × 100 |

***

## How It Works

RAAD % (Net) uses net revenue after discounts and refunds. This is the most conservative calculation, showing efficiency against realized revenue. Lower than Gross RAAD % reflects discount and refund impact.

***

## When to Use

| Scenario                | Action                                     |
| ----------------------- | ------------------------------------------ |
| Conservative efficiency | RAAD % (Net) shows realistic ad efficiency |
| Cash flow planning      | Use for revenue after adjustments          |
| Comparing variants      | See discount/refund impact on efficiency   |
| Setting targets         | Plan against conservative benchmarks       |

***

## Related Metrics

| Metric                                                                     | Relationship                                |
| -------------------------------------------------------------------------- | ------------------------------------------- |
| [RAAD (Net)](/reference/metrics/orders/performance/net-raad)               | Dollar amount that RAAD % (Net) is based on |
| [RAAD % (Total)](/reference/metrics/orders/performance/total-raad-percent) | Total revenue version                       |
| [RAAD % (Gross)](/reference/metrics/orders/performance/gross-raad-percent) | Gross revenue version                       |

[See all Performance metrics →](/reference/metrics/orders/performance)