> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RAAD (Net): Net Revenue After Ad Spend

> Track Net RAAD for your Shopify store. Measure net revenue remaining after advertising costs.

<Tip>
  RAAD (Net) measures net order revenue minus advertising spend—the most conservative revenue after ad spend calculation.
</Tip>

## Formula

<Info>
  **RAAD (Net)** = **Net Order Revenue** − **Ad Spend**
</Info>

### Formula Components

| Metric                                                           | Definition                                |
| ---------------------------------------------------------------- | ----------------------------------------- |
| [**Net Revenue**](/reference/metrics/orders/revenue/net-revenue) | Order revenue after discounts and refunds |
| **Ad Spend**                                                     | Total advertising spend across platforms  |

| Metadata        |                                                                                                                           |
| --------------- | ------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                                                  |
| **Data Source** | [Shopify](/sources/catalog/shopify), [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads) |
| **Aggregation** | Sum                                                                                                                       |

***

## Example

Your Shopify store generated **\$180,000** net revenue and spent **\$25,000** on ads.

| Component      | Amount        | Calculation             |
| -------------- | ------------- | ----------------------- |
| Net Revenue    | \$180,000     | After discounts/refunds |
| Ad Spend       | \$25,000      | Advertising cost        |
| **RAAD (Net)** | **\$155,000** | \$180,000 − \$25,000    |

***

## How It Works

RAAD (Net) uses net revenue after discounts and refunds. This is the most conservative RAAD calculation, showing realized revenue minus ad costs. It's the closest to actual cash impact.

***

## When to Use

| Scenario                | Action                                             |
| ----------------------- | -------------------------------------------------- |
| Conservative analysis   | RAAD (Net) shows actual realized revenue after ads |
| Profitability planning  | Use for cash flow projections                      |
| Comparing to gross RAAD | See discount/refund impact                         |
| Setting targets         | Plan against net revenue goals                     |

***

## Related Metrics

| Metric                                                           | Relationship                   |
| ---------------------------------------------------------------- | ------------------------------ |
| [RAAD (Total)](/reference/metrics/orders/performance/total-raad) | Total revenue minus ad spend   |
| [RAAD (Gross)](/reference/metrics/orders/performance/gross-raad) | Gross revenue minus ad spend   |
| [Net Revenue](/reference/metrics/orders/revenue/net-revenue)     | Revenue base after adjustments |

[See all Performance metrics →](/reference/metrics/orders/performance)