> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RAAD % (Total): Revenue After Ad Spend Percentage

> Track RAAD percentage for your Shopify store. Measure what percentage of revenue remains after advertising.

<Tip>
  RAAD % measures what percentage of total revenue remains after subtracting advertising spend.
</Tip>

## Formula

<Info>
  **RAAD %** = ( **RAAD** ÷ **Total Revenue** ) × 100
</Info>

### Formula Components

| Metric                                                               | Definition                   |
| -------------------------------------------------------------------- | ---------------------------- |
| [**RAAD (Total)**](/reference/metrics/orders/performance/total-raad) | Total revenue minus ad spend |
| [**Total Revenue**](/reference/metrics/orders/revenue/total-revenue) | Complete order revenue       |

| Metadata        |                                                                                                                           |
| --------------- | ------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Percentage                                                                                                                |
| **Data Source** | [Shopify](/sources/catalog/shopify), [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads) |
| **Aggregation** | Ratio                                                                                                                     |

***

## Example

Your Shopify store has **\$175,000** RAAD from **\$200,000** total revenue.

| Component     | Value     | Calculation                 |
| ------------- | --------- | --------------------------- |
| RAAD          | \$175,000 | After ad spend              |
| Total Revenue | \$200,000 | Revenue base                |
| **RAAD %**    | **87.5%** | \$175,000 ÷ \$200,000 × 100 |

***

## How It Works

RAAD % normalizes revenue after ad spend as a percentage. An 87.5% RAAD % means 87.5% of your revenue remains after paying for ads. Higher is better—it means ads consume less of your revenue.

***

## When to Use

| Scenario            | Action                                            |
| ------------------- | ------------------------------------------------- |
| Tracking efficiency | Monitor RAAD % as a normalized metric             |
| Comparing periods   | See efficiency trends regardless of revenue scale |
| Benchmarking        | Compare RAAD % across channels or campaigns       |
| Setting targets     | Define RAAD % goals for budget planning           |

***

## Related Metrics

| Metric                                                                     | Relationship                          |
| -------------------------------------------------------------------------- | ------------------------------------- |
| [RAAD (Total)](/reference/metrics/orders/performance/total-raad)           | Dollar amount that RAAD % is based on |
| [RAAD % (Gross)](/reference/metrics/orders/performance/gross-raad-percent) | Gross revenue version                 |
| [RAAD % (Net)](/reference/metrics/orders/performance/net-raad-percent)     | Net revenue version                   |

[See all Performance metrics →](/reference/metrics/orders/performance)