> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Revenue After Ad Spend (RAAD): Net Revenue Minus Ads

> Track Revenue After Ad Spend for your Shopify store. Measure total revenue remaining after advertising costs.

<Tip>
  Revenue After Ad Spend (RAAD) measures total order revenue minus advertising spend—how much revenue remains after paying for ads.
</Tip>

## Formula

<Info>
  **RAAD** = **Total Order Revenue** − **Ad Spend**
</Info>

### Formula Components

| Metric                                                               | Definition                                          |
| -------------------------------------------------------------------- | --------------------------------------------------- |
| [**Total Revenue**](/reference/metrics/orders/revenue/total-revenue) | Complete order revenue including shipping and taxes |
| **Ad Spend**                                                         | Total advertising spend across platforms            |

| Metadata        |                                                                                                                           |
| --------------- | ------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                                                  |
| **Data Source** | [Shopify](/sources/catalog/shopify), [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads) |
| **Aggregation** | Sum                                                                                                                       |

***

## Example

Your Shopify store generated **\$200,000** total revenue and spent **\$25,000** on ads.

| Component     | Amount        | Calculation          |
| ------------- | ------------- | -------------------- |
| Total Revenue | \$200,000     | All order revenue    |
| Ad Spend      | \$25,000      | Advertising cost     |
| **RAAD**      | **\$175,000** | \$200,000 − \$25,000 |

***

## How It Works

RAAD shows the revenue remaining after advertising costs. It's a simple but powerful metric—positive RAAD means your ads cost less than the revenue they help generate. Track RAAD alongside ROAS for a complete picture.

***

## When to Use

| Scenario                | Action                                |
| ----------------------- | ------------------------------------- |
| Measuring dollar impact | RAAD shows absolute revenue after ads |
| Budget planning         | Ensure RAAD covers remaining costs    |
| Trend analysis          | Track RAAD growth over time           |
| Comparing periods       | See absolute revenue improvement      |

***

## Related Metrics

| Metric                                                           | Relationship                  |
| ---------------------------------------------------------------- | ----------------------------- |
| [RAAD (Gross)](/reference/metrics/orders/performance/gross-raad) | Gross revenue minus ad spend  |
| [RAAD (Net)](/reference/metrics/orders/performance/net-raad)     | Net revenue minus ad spend    |
| [ROAS](/reference/metrics/orders/performance/roas)               | Revenue per ad dollar (ratio) |

[See all Performance metrics →](/reference/metrics/orders/performance)