> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscription Revenue: Recurring Order Revenue

> Track subscription revenue for your Shopify store. Measure revenue from subscription orders vs one-time purchases.

<Tip>
  Subscription Revenue measures the total revenue from subscription-based orders—recurring revenue from customers on subscription plans.
</Tip>

## Formula

<Info>
  **Subscription Revenue** = **SUM** ( Revenue from orders flagged as subscription )
</Info>

### Formula Components

| Metric                  | Definition                                  |
| ----------------------- | ------------------------------------------- |
| **Subscription Orders** | Orders identified as recurring/subscription |

| Metadata        |                                     |
| --------------- | ----------------------------------- |
| **Type**        | Currency                            |
| **Data Source** | [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum                                 |

***

## Example

Your Shopify store processes **150** subscription orders totaling **\$18,000**.

| Order Type              | Orders  | Revenue      |
| ----------------------- | ------- | ------------ |
| One-time purchases      | 850     | \$132,000    |
| **Subscription orders** | **150** | **\$18,000** |
| Total                   | 1,000   | \$150,000    |

***

## How It Works

Subscription Revenue is identified through Shopify order tags or subscription app integrations (Recharge, Bold, etc.). This separates recurring revenue from one-time purchases for better forecasting.

***

## When to Use

| Scenario           | Action                                    |
| ------------------ | ----------------------------------------- |
| Revenue mix        | Track subscription vs one-time ratio      |
| MRR calculation    | Subscription Revenue is monthly recurring |
| Retention analysis | Subscription revenue indicates retention  |
| Forecasting        | Subscription revenue is more predictable  |

***

## Related Metrics

| Metric                                                                                           | Relationship                            |
| ------------------------------------------------------------------------------------------------ | --------------------------------------- |
| [Total Revenue](/reference/metrics/orders/revenue/total-revenue)                                 | All revenue                             |
| [Subscription Orders](/reference/metrics/orders/counts/subscription-orders)                      | Order count                             |
| [Subscription AOV](/reference/metrics/orders/aov/subscription-aov)                               | Per-subscription value                  |
| [Returning Customer Revenue](/reference/metrics/orders/revenue/returning-customer-total-revenue) | Repeat revenue (includes subscriptions) |

[See all Revenue metrics →](/reference/metrics/orders/revenue)