> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to connect marketing channels

> Connect Facebook, Google Ads, TikTok, and other marketing channels to Upstack Data from the dashboard so performance data flows into your attribution reports.

Marketing channels are the ad platforms and email tools Upstack pulls performance data from. Connecting them lets Upstack attribute sales to your campaigns.

## Steps

1. Log in to your [Upstack Data dashboard](https://app.upstackdata.com/).
2. Navigate to the **Settings** tab.
3. Click **Marketing Channels** under the **Marketing** section.
4. Select the marketing channels you want to connect (e.g., Facebook, Google Ads).
5. Follow the prompts to authenticate and connect your account for each channel.
6. Once connected, your marketing performance data starts flowing into the Upstack Data app.

<Note>
  Depending on the marketing channel, you may need to grant the app certain permissions or access to your data to complete the connection. Follow the prompts in the app for each channel.
</Note>

## Channel-specific guides

<CardGroup cols={2}>
  <Card title="Meta (Facebook) Ads" icon="meta" href="/destinations/catalog/meta-capi/how-to-connect-your-facebook-ads-account-in-upstack-data-integrations">
    Connect your Facebook ads account.
  </Card>

  <Card title="Google Ads" icon="google" href="/guides/integrations/how-to-connect-your-google-ads-account-in-upstack-data-integrations">
    Connect your Google Ads account.
  </Card>

  <Card title="TikTok Ads" icon="music" href="/destinations/catalog/tiktok">
    TikTok destination setup.
  </Card>

  <Card title="Destinations catalog" icon="list" href="/destinations/catalog/overview">
    All supported destinations.
  </Card>
</CardGroup>

***

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