> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversions are attributed to the wrong day

> Conversions landing on different days per platform? Timezone mismatches between Upstack, Meta, and Google Analytics shift late-night conversions across calendar days. Align reporting timezones.

**Likely cause:** Timezone mismatch between platforms. If Upstack, Meta, and Google Analytics use different reporting timezones, a conversion at 11 PM EST may appear on different calendar days depending on each platform's setting.

**How to reconcile:**

1. Check your Upstack reporting timezone: go to **Settings → Workspace** and note the timezone.
2. Check Meta Ads Manager: go to **Ad Account Settings** and note the timezone.
3. Check Google Analytics: go to **Admin → Property Settings** and note the timezone.
4. Align all platforms to the same timezone for the most accurate comparison. In Upstack, you can change the reporting timezone under **Settings → Workspace** (this only affects how data is displayed, not how it's collected).
5. When comparing, always specify the exact same date range in UTC or use the same local timezone across all tools.

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**Still stuck?** Contact [support@upstackdata.com](mailto:support@upstackdata.com) with your Pixel ID and a description of the issue. We typically respond within a few hours.